The Industry’s New Standard of Success

CoStar is the only market share product that provides owners, operators and brands with a comprehensive view into the entire hotel lifecycle from acquisition through operations to divestment. Benchmark your performance, generate new corporate leads, and expand your growth corridors.

Learn More
Request A Demo
Image
property and portfolio level functionality screen

Property- and portfolio-level functionality

The transformative Benchmark solution within CoStar equips hoteliers with the insights needed to make smart, real-time decisions and strategically optimize operations across entire enterprises.

Get Started
Learn More
Image
unmatched intelligence

Enhanced STAR Report experience

The STAR Report remains a foundational piece of the industry’s leading benchmarking solution. Within the more secure environment of CoStar, the STAR Report now includes more data, new visualizations and intuitive report download capabilities.

Learn More
Image
enhanced star report

Powerful hospitality market data

CoStar’s data analytics help destination organizations, consultants, developers and other industry stakeholders connect with their markets, identify new opportunities and inform their decision-making.

Request a demo
Image
powerful hospitality market data - globe on the left and properties on the right

Why STR and CoStar set the industry standard for success

Benchmarking that gives you the edge.

Bring together all the data you need in one place. With a Benchmarking license, you gain access to the expansive CoStar product suite, where you will unlock unmatched insight into commercial real estate property values, market conditions, and availabilities.

Request A Demo

Latest Insights

Hotel pipeline activity increased globally, e...

Europe is the only world region with lower hotel pipeline activity year over year, according to Sept...
Read More ->

U.S. hotel performance for September 2024

The U.S. hotel industry reported mixed performance results from the previous month, according to Sep...
Read More ->

Mix of October events drove Melbourne hotel p...

A number of events, including multiple concerts by Olivia Rodrigo and Coldplay, lifted Melbourne hot...
Read More ->

U.S. election impact on global travel and hot...

With the summer months past us, conversations are now swirling around how the U.S. presidential elec...
Read More ->

Munich room rates spiked for Expo Real

Munich hotels saw a spike in average daily rate (ADR) and revenue per available room (RevPAR) during...
Read More ->

Hotel Industry Analysis: Impact of Inflation,...

The global hotel industry continues to navigate challenges stemming from the recent headwinds from l...
Read More ->

The role of total revenue management in a hot...

The global hotel industry is firmly positioned in an era of normalized growth levels. That means to ...
Read More ->

CoStar Group upgrades product access for STR’...

CoStar Group (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information, and...
Read More ->

What is Hotel Revenue Management? A Foundatio...

Hotel revenue management is the industry process that uses data and analytics to predict future gues...
Read More ->

Hotel forecasting: why it is important to you...

Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-t...
Read More ->

Dubai hotel occupancy jumped during Diwali

Diwali celebrations helped Dubai’s hotel industry post its highest October occupancy level since 201...
Read More ->

Canada hotels record highest occupancy since ...

Canada’s hotel industry recorded its highest occupancy level for any month since August 2018, accord...
Read More ->
Who relies on our data

Marriott

Marriott

PKF

PKF

Jumeirah

Jumeirah

Hilton

Hilton

Accor

Accor

IHG

IHG

JLL

JLL
Testimonials
STR data is frankly the industry's standard in the lodging space. And there is a lot of trust that STR has garnered over the years, not only in terms of the data they put out there, but also the analysis and research work that they do.
Sourav Ghosh, Chief Financial Officer, Host Hotels & Resorts
We use STR every day, and it is extremely valuable, and I think it is a competitive advantage for the people and the expertise we have. Data's data: it's what you do with it and how you incorporate it into your everyday tactics and strategies. [STR] allows us to do that, they present the information in a really digestible format, and it allows us to go ahead and do the things we need to with it.
Andrew Rubinacci, Chief Advisory Officer, FLYR Hospitality (formerly with Aimbridge Hospitality)
I think STR has become a household name, a staple within hotel management companies. I'd be surprised, or let me say differently, I am surprised when I come across a hotel that does not contribute their data. When you are evaluating performance of a hotel in a market, it's the single source of truth at the moment. I do think that as the industry evolves in the coming years, I think STR is a big part of the cutting edge of where we're going in terms of benchmarking performance.
Dana Cariss, VP of Revenue Strategy and Distribution, Coral Tree Hospitality
Key for me is the daily RGI reports so I can actually see how the hotels have done overnight, how they're tracking in the months, so that we can make quick decisions and if we need to change strategy.
Caroline Thissen, Sr. Area Director of Sales & Revenue Optimization, Radisson Hotel Group

Request a Demo