We are the industry leading data provider. Our commitment to clients is to provide confidential, reliable, accurate and actionable data to assist in strategic and operational decisions. Our years of experience have enabled us to define and create standardized reports. However, we understand some requests require customization and our extensive data warehouse allows us to cut and aggregate data to meet your specific needs. The innovative way we store, manage and process data allows us to produce real-time reports, historical trends or recreate the industry at a given point in time.
Hotel Owners and Operators benefit from our benchmarking capabilities. Our core product, the STAR Report, provides property performance compared to its competitive aggregate and general market, and allows you to follow trends in occupancy, average daily rate (ADR), revenue per available room (RevPAR). Additional reports are available which track and inform changes in market dynamics covering top-line performance, supply, demand, industry forecasts, profitability and segmentation data.Get Started
Developers, investors, consultants, bankers, suppliers, vendors and analysts involved in the hotel industry benefit from our data insight into the industry. Our reports track incoming hotel supply, historical trends, top-line performance, segmentation and profitability across global markets covering historical trends to future performances.For more information about STR's dedicated Industry Partners team please click HERE.