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Events Database

The Events Database is a listing of major U.S. events and their effect on hotel performance data for 2015. Updated annually, the dataset includes detailed information on events over a two-year period with a minimum estimated attendance of 40,000.

Use this innovative resource to plan events, spotlight marketing and partnership opportunities, strategize future leisure demand and anticipate seasonal travel shifts.

A one-time Excel deliverable, the Events Database is USD $500. If you are interested in a multiuser license, click here, or call +1 (615) 824 8664 x3504.

You will receive the Events Database via email within one business day, upon purchase.

Detailed Overview

The Events Database utilizes key event data, including:

  • Index of event name and location, location and estimated attendance for 98 events
  • Start and end dates for 2015 and planned 2016/2017 dates and locations
  • Estimated attendance
  • Event specific performance data for 223 tracts, including Occ/ADR/RevPAR and percent change

Benefits

  • Destination Marketing Organizations (DMO) – Plan and target events, spotlight market and partnership opportunities, strategize future leisure demand and anticipate seasonal travel shifts.
  • Hotel Executives – Identify market trends and real marketplace conditions.
  • Industry Partners – Understand increased market demand for solutions and supplies during events.