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The Industry’s New Standard of Success

CoStar is the only market share product that provides owners, operators and brands with a comprehensive view into the entire hotel lifecycle from acquisition through operations to divestment. Benchmark your performance, generate new corporate leads, and expand your growth corridors.

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property and portfolio level functionality screen

Property- and portfolio-level functionality

The transformative Benchmark solution within CoStar equips hoteliers with the insights needed to make smart, real-time decisions and strategically optimize operations across entire enterprises.

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unmatched intelligence

Enhanced STAR Report experience

The STAR Report remains a foundational piece of the industry’s leading benchmarking solution. Within the more secure environment of CoStar, the STAR Report now includes more data, new visualizations and intuitive report download capabilities.

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enhanced star report

Powerful hospitality market data

CoStar’s data analytics help destination organizations, consultants, developers and other industry stakeholders connect with their markets, identify new opportunities and inform their decision-making.

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powerful hospitality market data - globe on the left and properties on the right

Why STR and CoStar set the industry standard for success

Benchmarking that gives you the edge.

Bring together all the data you need in one place. With a Benchmarking license, you gain access to the expansive CoStar product suite, where you will unlock unmatched insight into commercial real estate property values, market conditions, and availabilities.

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Latest Insights

U.S. hotel conversion activity remains muted

U.S. hotel conversion activity continues to trend below the long-term average of the 20-year period ...
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The end of an Era(s Tour): Taylor Swift’s fin...

Taylor Swift said, “so long, London,” and made her way back to North America for her final leg of th...
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Munich room rates spiked for Expo Real

Munich hotels saw a spike in average daily rate (ADR) and revenue per available room (RevPAR) during...
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Hotel Industry Analysis: Impact of Inflation,...

The global hotel industry continues to navigate challenges stemming from the recent headwinds from l...
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The role of total revenue management in a hot...

The global hotel industry is firmly positioned in an era of normalized growth levels. That means to ...
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CoStar Group upgrades product access for STR’...

CoStar Group (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information, and...
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Hotel forecasting: why it is important to you...

Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-t...
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Canada hotels posted record-high room rates f...

Canada’s October hotel average daily rate (ADR) exceeded CAD200 for the first time on record, accord...
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Who relies on our data

Marriott

Marriott

PKF

PKF

Jumeirah

Jumeirah

Hilton

Hilton

Accor

Accor

IHG

IHG

JLL

JLL
Testimonials
STR data is frankly the industry's standard in the lodging space. And there is a lot of trust that STR has garnered over the years, not only in terms of the data they put out there, but also the analysis and research work that they do.
Sourav Ghosh, Chief Financial Officer, Host Hotels & Resorts
We use STR every day, and it is extremely valuable, and I think it is a competitive advantage for the people and the expertise we have. Data's data: it's what you do with it and how you incorporate it into your everyday tactics and strategies. [STR] allows us to do that, they present the information in a really digestible format, and it allows us to go ahead and do the things we need to with it.
Andrew Rubinacci, Chief Advisory Officer, FLYR Hospitality (formerly with Aimbridge Hospitality)
I think STR has become a household name, a staple within hotel management companies. I'd be surprised, or let me say differently, I am surprised when I come across a hotel that does not contribute their data. When you are evaluating performance of a hotel in a market, it's the single source of truth at the moment. I do think that as the industry evolves in the coming years, I think STR is a big part of the cutting edge of where we're going in terms of benchmarking performance.
Dana Cariss, VP of Revenue Strategy and Distribution, Coral Tree Hospitality
Key for me is the daily RGI reports so I can actually see how the hotels have done overnight, how they're tracking in the months, so that we can make quick decisions and if we need to change strategy.
Caroline Thissen, Sr. Area Director of Sales & Revenue Optimization, Radisson Hotel Group

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