Data-driven solutions that empower your business

Our global data and analytics services set the hospitality industry standard and inform your decisions through insights into your market and competition.

View Solutions
Data Driven Solutions Abstract

Hospitality data, analytics and insights in CoStar

U.S., Canada and U.K. inventory records and monthly market data are the first STR insights available in the CoStar platform.

Learn More
Hospitality data, analytics and insights in CoStar

Learn from industry experts and plan for recovery

Access recordings to 50 data presentations, including Executive Panels, Regional Overviews and Market Spotlights.

Purchase Access
HDC GE - Header - Home Page

Benchmark the future

Stay ahead of recovery, measure the next year of occupancy on the books for your market and competition.

Discover Forward STAR
Forward STAR Abstract

Track closings and new development

Track hotel closures and the status of distressed properties. Keep up to date with the latest projects in the pipeline.

Access AM:PM
AM:PM Abstract
Buy Trend Report
Request a Demo

Request a Demo

Need Support?

Support Request

covid-19 impact and recovery

NFL Draft lifted downtown Cleveland hotel per...

The NFL Draft boosted daily hotel performance to a 532-day high for hotels in the downtown Cleveland area, according to data and analysis from STR.
5 May 2021
HDC - August 11 to 13, A data-packed event guiding you through recovery

Hotel profit reaches 50% of 2019 level

Gross operating profit for U.S. hotels reached 50% of the comparable 2019 level, according to STR‘s March 2021 monthly P&L data release.
4 May 2021

U.S. Market Recovery Monitor - 1 May 2021

For a third week, U.S. hotel occupancy remained just above 57% and 54% on a TRI basis, which accounts for temporarily closed hotels. Room demand fell slightly with the weekly level...
6 May 2021

STR: U.S. hotel results for week ending 1 May

U.S. hotel occupancy remained relatively flat compared with the previous week, according to STR‘s latest data through 1 May.
6 May 2021
Consumer Research

Spring break a big splash for Florida hotels

Spring Break 2021 didn’t just dive in, it made a cannonball-sized splash for Florida hotels and other U.S. destinations.
26 April 2021

Room demand pushes toward normal for lesser-t...

Our latest 51-chart map shows much of the U.S. making gains toward 2019 demand levels. Others in the Northeast and mid-Atlantic regions are showing less progress.
29 April 2021
Monthly Profitability

UPDATED: Six ways benchmarking can support po...

Now more than ever, data is crucial. We have compiled a brief manual on six practical ways benchmarking can support your hotel’s revenue recovery.
21 December 2020

Solutions

Performance Data

Access competitive intelligence and analyze marketplace performance and profitability trends.

View solutions
STR Dashboard on Desktop, Laptop and Mobile device

Solutions

Research

Consumer surveys and market research help you understand your customers, businesses and destination as a whole.

View solutions
Research

Solutions

Supply and Development

Supply and development pipeline data keeps you up to date with a constantly evolving marketplace.

View solutions
Supply & Development

Solutions

Consulting Services

Custom expert analysis and forecasts for your market help you best prepare for what’s ahead.

View solutions
Consulting Services

Industries We Serve

Industries We Serve - Hotels

Hotels

The cornerstone of our business for more than three decades. Our solutions and insights are powered by the world’s largest hotel performance database—63,000 hotels in 180 countries.

Industries We Serve - Other Accommodations

Other Accommodations

Market-level analysis and benchmarking services for hostels and additional hospitality sectors provide business intelligence into the ever-evolving accommodations landscape.

Industries We Serve - Tourism

Tourism

Our customizable research and analysis services provide insights into consumer sentiment and tendencies as well as worldwide and destination-specific tourism trends.

Resources

Maximize the value of your data and reports via our guides and tutorials.

Book Icon

Glossary

The key terms and metrics in the industries we serve.

Chat Icon

FAQ

Answers to the questions STR most frequently receives.

File Icon

Documents

Library of industry documents like chain scales and reporting guidelines.

Get started with our solutions

The innovative way we process and manage data allows us to produce real-time reports, display historical trends and recreate the industry at a given point in time.

View Solutions
Market Forecast
Region Selector