Data-driven solutions that empower your business

Our global data and analytics services set the hospitality industry standard and inform your decisions through insights into your market and competition.

Trend Reports
View Solutions
Data-driven Solutions

News

Keep up to date with hotel performance news, hospitality data insights and global benchmarking developments.

Press Release

STR: Bushfire impact on NSW hotel performance

Preliminary hotel performance data for December 2019 shows Sydney Drive Regional, a submarket within a two-hour-drive radius of Greater Sydney, has been greatly affected by continued bushfires in Australia, according to STR.
15 January 2020

Press Release

STR: Mainland China hotel markets forecasted for steady 2020

Key Mainland China hotel markets are projected to report performance growth in 2020 despite a challenging macroeconomic environment, according to the latest forecast from STR and Tourism Economics.
13 January 2020

Press Release

Miami hotel rates to break Super Bowl Weekend record

Hotel average daily rate (ADR) in the Miami/Hialeah market is projected to reach a record level for a Super Bowl weekend, according to a custom forecast from STR’s Consulting & Analytics office.
4 December 2019

Press Release

STR: U.S. hotel performance for November 2019

The U.S. hotel industry reported positive results in the three key performance metrics during November 2019, according to data from STR.
18 December 2019

Press Release

U.S. hotel performance growth forecasted to fall below 1%

Growth projections for U.S. hotel revenue per available room (RevPAR) have been downgraded to less than 1.0% for 2019 and 2020, according to STR and Tourism Economics’ final forecast revision of this year.
18 November 2019

News

Occupancy and ADR: Which is the biggest influence on a hotel’s bottom line?

Whether occupancy or average daily rate has a greater influence on hotel profitability is an age-old hospitality question, we've taken a look at possible answers here.
13 November 2019

5 Things to know:

From the desks of the Hotel News Now editorial staff:

  • Hotels far more fully fit for purpose in 2025
  • IHG and Asset World sign deal for 1,200-plus rooms in Thailand
  • Harrah’s Reno to become non-gaming hotel
  • China economic growth hits near three-decade low
  • Google’s parent fourth firm to be valued at $1 trillion-plus

Powered by: Hotel News Now

News

Hotel Customer Satisfaction

Learn about the factors that influence hotel customer satisfaction, from use of technology to budgets and beyond.
16 October 2019

News

6 of Europe’s successful hotel markets in 2019

With the end of the year approaching, we've analyzed six of Europe's successful hotel markets in 2019 thus far.
15 October 2019

News

How revenue managers should spend their time with STR data

Learn how to allocate your time during different stages of the revenue management lifecycle and understand how to effectively spend your time with STR data.
20 November 2019

Press Release

STR’s SHARE Center crowns winners of Student Market Study Competition in New York

STR’s SHARE Center crowned a graduate team from the University of North Texas and an undergraduate team from Michigan State University as the winners of the fifth STR Student Market Study Competition held earlier this month in New York.
20 November 2019

Solutions

Performance Data

Access competitive intelligence and analyze marketplace performance and profitability trends.

View solutions
STR Dashboard on Desktop, Laptop and Mobile device

Solutions

Research

Consumer surveys and market research help you understand your customers, businesses and destination as a whole.

View solutions
Research

Solutions

Supply and Development

Supply and development pipeline data keeps you up to date with a constantly evolving marketplace.

View solutions
Supply & Development

Solutions

Consulting Services

Custom expert analysis and forecasts for your market help you best prepare for what’s ahead.

View solutions
Consulting Services

Industries We Serve

Industries We Serve - Hotels

Hotels

The cornerstone of our business for more than three decades. Our solutions and insights are powered by the world’s largest hotel performance database—63,000 hotels in 180 countries.

Industries We Serve - Other Accommodations

Other Accommodations

Market-level analysis and benchmarking services for hostels and additional hospitality sectors provide business intelligence into the ever-evolving accommodations landscape.

Industries We Serve - Tourism

Tourism

Our customizable research and analysis services provide insights into consumer sentiment and tendencies as well as worldwide and destination-specific tourism trends.

Resources

Maximize the value of your data and reports via our guides and tutorials.

Book Icon

Glossary

The key terms and metrics in the industries we serve.

Chat Icon

FAQ

Answers to the questions STR most frequently receives.

File Icon

Documents

Library of industry documents like chain scales and reporting guidelines.

Get started with our solutions

The innovative way we process and manage data allows us to produce real-time reports, display historical trends and recreate the industry at a given point in time.

View Solutions
Market Forecast
Region Selector