Data-Driven Solutions Empowering the Hospitality Industry

Data-driven solutions that empower your business

Our global data and analytics services set the hospitality industry standard and inform your decisions through insights into your market and competition.

Trend Reports

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News

Keep up to date with hotel performance news, hospitality data insights and global benchmarking developments.

News

STR: US hotel profits hit all-time high

U.S. hotel industrywide house profit reached $80 billion in 2018 even as labor costs increased at a higher rate than revenues.

20 May 2019

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Press Release

STR: Asia Pacific hotel performance for May 2019

Hotels in the Asia Pacific region reported positive results across the three key performance metrics during May 2019, according to data from STR.

25 June 2019

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Press Release

STR: U.S. hotel performance for May 2019

The U.S. hotel industry reported positive results in the three key performance metrics during May 2019, according to data from STR.

20 June 2019

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5 Things to know:

From the desks of the Hotel News Now editorial staff:

Hotels prohibit ICE agents from using rooms to hold immigrants
Terror attack leaves 26 dead at Somali hotel
Manchester hotels see bump from India-Pakistan cricket
Hurricane Barry weakens to tropical storm
Cancun beaches invaded by algae

News

STR, MAH partner to advance data benchmarking for Malaysian hotels

STR, a global data benchmarking and analytics specialist, has partnered with the Malaysian Association of Hotels (MAH), a national hotel association that represents the industry with more than a thousand members throughout the country.

20 May 2019

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Press Release

STR: Europe hotel performance for May 2019

Europe’s hotel industry reported positive results in the three key performance metrics during May 2019, according to data from STR.

25 June 2019

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Press Release

STR: Central/South America hotel performance for May 2019

Hotels in the Central/South America region reported mostly negative performance results during May 2019, according to data from STR.

26 June 2019

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Press Release

STR: Middle East and Africa hotel performance for May 2019

Hotels in the Middle East reported mixed May 2019 performance results, while hotels in Africa posted declines across the three key performance metrics, according to data from STR.

26 June 2019

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Solutions

Performance Data

Access competitive intelligence and analyze marketplace performance and profitability trends.

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STR Dashboard on Desktop, Laptop and Mobile device

Solutions

Research

Consumer surveys and market research help you understand your customers, businesses and destination as a whole.

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Solutions

Supply and Development

Supply and development pipeline data keeps you up to date with a constantly evolving marketplace.

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Solutions

Consulting Services

Custom expert analysis and forecasts for your market help you best prepare for what’s ahead.

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Industries We Serve

Hotels

The cornerstone of our business for more than three decades. Our solutions and insights are powered by the world’s largest hotel performance database—63,000 hotels in 180 countries.

Other Accommodations

Market-level analysis and benchmarking services for hostels and additional hospitality sectors provide business intelligence into the ever-evolving accommodations landscape.

Tourism

Our customizable research and analysis services provide insights into consumer sentiment and tendencies as well as worldwide and destination-specific tourism trends.

Resources

Maximize the value of your data and reports via our guides and tutorials.

Glossary

The key terms and metrics in the industries we serve.

FAQ

Answers to the questions STR most frequently receives.

Documents

Library of industry documents like chain scales and reporting guidelines.

Get started with our solutions

The innovative way we process and manage data allows us to produce real-time reports, display historical trends and recreate the industry at a given point in time.

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