Independently owned and operated properties that typically include breakfast in the room rates, 20 rooms or fewer and a resident/owner innkeeper.


The range of performance among a competitive set indicated by the daily high and low performance of individual competitors.


Benchmarking is the process of comparing and analyzing your property or portfolio's performance against the competition. The benchmarking process draws on our robust historical data to provide you with a better understanding of the market and context in which you operate.


Property that appeals to guests because of its atypical amenity and room configurations. Boutiques are normally independent (with fewer than 200 rooms), have a high average rate and offer high levels of service. Boutique hotels often provide authentic cultural, historic experiences and interesting guest services. Select boutique chains in the STR database include the Autograph Collection (Marriott International), Dream Hotel (Wyndham Worldwide Corporation), Exclusive Hotels, Joie De Vivre, Kimpton Hotels, Melia Boutique (Group Sol Melia), Rosewood and W Hotel (Starwood Hotels & Resorts Worldwide). See Lifestyle Brand, Soft Brand.