The total number of hotels and rooms in STR's Census Database in a particular segment (i.e., country, market or submarket).
STR’s database of existing properties containing key information and amenities offered by each property.
Chain Scale segments are grouped primarily according to actual average room rates. An independent hotel, regardless of average room rate, is included as a separate Chain Scale category. The Chain Scale segments are: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent.
Change in rooms
Indicator of whether or not an individual hotel has added or removed rooms from their inventory.
A categorization of chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the same as its Chain Scale. An independent hotel is assigned a class based on its ADR, relative to that of the chain hotels in their geographic proximity. The class segments are: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.
Property that is closed permanently or due to renovation and may/may not reopen, depending on the closure reason.
Two combined classes that form a single segment. The collapsed classes are:
Luxury and Upper Upscale
Upscale and Upper Midscale
Midscale and Economy
Combined chain scales that form a single segment. The collapsed scale segments are:
Upscale Chains – includes Luxury, Upper Upscale and Upscale chains
Midscale Chains – includes Upper Midscale and Midscale chains
Economy Chains – includes Economy chains
Independent – includes Independent properties
STR defines company types as follows:
Architect: Person or entity responsible for hotel project design, planning and, in many cases, construction supervision.
Asset Management Company: Company that manages investments on behalf of the owner.
Developer: Company that prepares a site and builds as a lodging facility for commercial use.
Franchise Company: Group of independently-owned operations that have been issued a contract to use a specific name and logo, purchased for an annual fee plus “royalties” - usually based on a percentage of sales. Members share benefits, like brand identity, corporate image advertising, centralized reservation systems, corporate training programs and volume purchasing.
Management Company: Company that manages a property’s operations for its owners, typically in return for fees and/or revenue share.
Membership Company: Company in which independently owned and operated lodging properties operate under a single membership affiliation while sharing a global reservations system, marketing, advertising, purchasing, training and quality standards with fewer constraints than a traditional franchise company. Each company member has a voice in company operations.
Owner Company: Company that primarily owns, rather than franchises or manages, lodging properties. To be coded in the STR database as “the” owner, a company must have majority ownership (51% or more) of the property.
Parent Company: Company that owns one or more brands. Examples include Accor Hotels, Choice Hotels International, InterContinental Hotels Group, Marriott International and Wyndham Worldwide Corporation.
Real Estate Investment Trust (REIT): Corporation or trust that uses the pooled capital of many investors to purchase and manage income property and/or mortgage loans. Typically, they distribute the majority of earnings directly to shareholders as dividends without taxation at the corporate level.
Referral Company: Group of independently owned, non-affiliated properties that have banded together to recommend and refer business. This type of connection typically does not carry the same involvement and standardized requirements as a membership or franchise company.
Competitive Set (Comp Set)
A competitive set is a group of hotels that compete with your property for business and is selected with the purpose of benchmarking your performance against the competition.
Comp Set Grade
The Comp Set Grade is driven by a statistical model that analyzes the more than 30,000 primary comp sets stored in the STR database. The model does a comparative analysis of the composition of your property's primary comp set and the primary comp sets of all other properties sharing the same class and location type. In most instances, the greater your property's comp set deviates from the norm, the lower your comp set grade. Factors used in the comparative analysis include: comp set ADR spread, comp set occupancy/ADR/RevPAR standard deviations, comp set absolute occupancy/ADR/RevPAR levels, comp set class variance, comp set nameback percent ratio, and comp set average property age, room count and distance. The comp set grades are calculated using the most current performance data, and thus the comp set grade shown in the "This Year" tab and the "Last Year" tab will always be the same.
Individually and wholly-owned condominium unit. Inventory is included in a rental pool operated and serviced by a management company.
Property with a major focus on conference facilities. This type of establishment must adhere to the guidelines of the International Association of Conference Centers (IACC).
An exchange rate that eliminates the effects of exchange rate fluctuations (STR uses exchange rates from January 31 of the current year).
A consistent block of rooms committed at stipulated contract rates for an extended period over 30 days with payment guaranteed regardless of use, such as for airline crews and permanent guests. (This type of data is seen in the Segmentation portion of STR’s reports.)
Property with a minimum of 300 rooms and large meeting facilities (minimum of 20,000 square feet) and not part of the Conference Center Group (CCG).
Rooms added to a chain's inventory from another brand or independent hotel.
Rooms removed from a chain's inventory and added to another brand or independent hotel.
The country or nation where a physical property is located.
In the U.S., a county is a geographic subdivision of a state (or federal territory).