L

Largest meeting room sq. ft.

The largest meeting room – normally, the ballroom.

Latitude/longitude

Angles that uniquely define points on a sphere. Together, the angles comprise a coordinate scheme that can locate or identify geographic positions on the surfaces of planets, such as Earth. STR uses the Google Map API to obtain coordinates.

Lifestyle brand

Group of hotels operating under the same brand that is adapted to reflect current trends. Select lifestyle brand hotels include AC Hotels by Marriott International, Aloft by Starwood Hotels & Resorts Worldwide, Radisson Red by Carlson and W Hotels by Starwood Hotels & Resorts Worldwide. See Boutique, Soft Brand.

Limited service hotel

Property that offers limited facilities and amenities, typically without a full-service restaurant. These hotels are often in the Economy, Midscale or Upper Midscale class.

Location segment

Property classification driven by physical location. Chain management provides STR with location classifications for a significant number of hotels. 

Location type

Property classification driven by physical location regardless of amenities or services offered. Location types include: 


Location Segments and Types include:

  • Urban: Densely populated location in a large metropolitan area. (e.g., Atlanta, Boston, San Francisco, London, Tokyo).
  • Suburban: Suburbs of metropolitan markets. Examples are Sag Harbor and White Plains, NY (near New York City, USA) and Croydon and Wimbledon (near London, UK). Distance from center city varies based on population and market orientation.
  • Airport: Hotel in close proximity to an airport that primarily serves demand from airport traffic. Distance may vary.
  • Interstate/Motorway: Property in close proximity to major highway, motorway or other major roads with the primary source of business via passerby travel. Hotels located in suburban areas have the suburban classification.
  • Resort: Property located in a resort area or market where a significant source of business is derived from leisure/destination travel. Examples: Orlando, Lake Tahoe, Daytona Beach, Hilton Head Island, Virginia Beach.
  • Small Metro/Town: Area with either a smaller population or remote locations with limited services. Size varies by market orientation. Suburban locations do not exist in proximity to these areas. In North America, metropolitan small town areas are populated with less than 150,000 people.