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DestinationMAP

How do meeting planners perceive your destination vs. rival markets? The Destination Meetings Assessment Program examines why meeting planners select or do not select a particular location for their event. This biennial report covers overs 40 major destinations in the United States and Canada.

Discover your destination’s strengths to more accurately tailor your meetings marketing strategy. Identify areas with room for improvement to attract future large events and retain existing clients. Customizable reports allow you to choose from different templates to select the most relevant data for your specific locations and time periods.

Features

Volume I focuses on 40 top meeting/event destinations and includes:

  • Past and future usage of the 40 destinations
  • Meeting/event planner characteristics and demographics (meeting size, location, type)
  • Importance of site selection considerations for destinations and convention centers
  • Information sources used to research meeting sites
  • Exposure to Destination Market Organization (DMO) activities
  • Custom reports available

Volume II (only sold with Volume I) focuses on your competitive set of four destinations and includes:

  • Past and future destination usage
  • Overall ratings and evaluations of destination and competitive set markets as sites for conventions, meetings and vacations
  • Marketing channel exposure for destination and competitive set

DestinationMAP

How do meeting planners perceive your destination vs. rival markets? The Destination Meetings Assessment Program examines why meeting planners select or do not select a particular location for their event. This biennial report covers overs 40 major destinations in the United States and Canada.
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DestinationMAP