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Discover your destination’s strengths to more accurately tailor your meetings marketing strategy. Identify areas with room for improvement to attract future large events and retain existing clients. Customizable reports allow you to choose from different templates to select the most relevant data for your specific locations and time periods.
Volume II (only sold with Volume I) focuses on your competitive set of four destinations and includes:
Past and future destination usage
Overall ratings and evaluations of destination and competitive set markets as sites for conventions, meetings and vacations
Marketing channel exposure for destination and competitive set