dSTAR

How well is your property performing against the competition? The answers are found in benchmarking. The ultimate digital tool for measuring your hotel’s performance against your competition and market, dSTAR empowers you with the data intelligence needed to make better business decisions.

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Powered by data obtained directly from the source, dSTAR provides users with an in-depth understanding of market position based on long-term trends while identifying areas for improved performance and optimized revenue management and sales strategies.

Features

Data and insights covering key metrics such as Occupancy (Occ), Average Daily Rate (ADR) and Revenue per Available Room (RevPAR)
18 months of historical data; year-to-date (YTD), running 3- and 12-month data, year-over-year percentage changes and indexes
Monthly, weekly and daily availability