Image
Let us help you embrace the future
The future is never 100% predictable. This was true for our industry prior to the COVID-19 pandemic and will continue to be true throughout the recovery period and beyond.
Regardless, we all recognize the importance of reliable and flexible forecasting.
We take pride in the strength of our 30+ years of historical data and the insights it can provide for what lies ahead. We also understand the need for going beyond the data and explaining the why behind the numbers.
That's why nearly a decade ago STR partnered with Tourism Economics, renowned for its research and economics tools, to develop a forecasting model we could refine over time as we continue to learn from history. We knew that it wouldn’t be easy, but that the benefits of building solid projections would be invaluable to our clients. As two independent organizations, we together provide a holistic view of hotel markets all over the world.
Throughout this time of increased uncertainty, we have not shied away from forecasting. In fact, we have just added Total-Room-Inventory methodology to our projections and launched a series of dedicated forecast webinars for our clients. While none of us have all the answers, it is our top priority to continue supporting the hotel community through every resource possible.
Let us be your partner in forecasting and budgeting. We look forward to #movingforwardtogether.
