If you are having issues accessing your applications, please go to central.str.com. 

Global Tourism Insights

Research and analysis of destination and worldwide tourism trends.

Sector Tourism Banner

Solutions for Tourism

Benchmark your destination’s performance, understand traveler sentiment and inform your business strategy.

Find Your Solution
Customized Market Research Study

Customized Market Research Study

Custom data collection and analysis, tailored to your market research requirements.
Destination Map

DestinationMAP

Insights into meeting planners’ perceptions and preferences of North American meeting destinations.
Market & Concept Testing

Market & Concept Testing

Understand the possible reception of a new product or development among your desired audiences.
Hotel Destination Report

Hotel Destination Report

Measure performance by benchmarking your market against rival destinations.
Research & Insights Consulting

Research Insight Consulting

Expert analysis and insights tailored to your specific destination research requirements.
School Break Report

School Break Report

Anticipate future leisure demand with this comprehensive guide to U.S. school breaks.
Consumer Satisfaction Surveys

Consumer Satisfaction Surveys

Gain feedback directly from the customer and understand levels of satisfaction.
Consumer Research & Opinion Polling

Consumer Research & Opinion Polling

Understand tendencies and sentiments of relevant consumers.
Events Database

Events Database

Your guide to major U.S. events and their effect on local hotel performance data.
Business Confidence Monitors

Business Confidence Monitors

Track and understand the level of business confidence in your market.
Consumer Travel Insights

Consumer Travel Insights: The Traveler Journey

Understand the key factors shaping the behavior and sentiment of global travelers.
Audience Development Segmentation

Audience Development and Segmentation

Understand your specific audiences and their behavior through our custom segmentation models.
With the online survey solution offered by Tourism Consumer Insights, we can quickly access live data on our visitors which helps us understand who they are, why they’ve visited, what they thought of the visit and much more. It is a cost-effective methodology that is very helpful for our strategy and decision-making.
Andrew Johnson, Director and Manager of Camera, Obscura & World of Illusions

Cairngorms National Park Business Barometer

Each quarter, the Cairngorms National Park Business Barometer (CBB) seeks feedback from business operators across the Cairngorms National Park (CNP) on a range of aspects including ongoing performance and confidence in the future which allows for a quarterly assessment of the ‘health’ of the economy in the Park area.

View report

Tourism News

News

How to write a market research brief?

At the STR Tourism and Consumer Insights department, we are frequently asked for quotes and proposals from companies that require market research services. In most cases, however, we need to clarify a few specifics before we can outline an approach and costs.
10 March 2016
Comments 0

News

Consumer Travel Insights 2018 by STR

Now in its second year, STR‘s Consumer Travel Insights (CTI) report series provides in-depth research into the complete traveler journey, from planning a holiday start to finish, to how the traveler’s money was spent in a destination.
27 June 2019
Comments 0

News

Tourism Tax: A blessing or a curse

Tourism taxes are not new, but are seeing growing use across the world with 16 destinations in Europe now utilising them in some form.
15 November 2018
Comments 0

News

Airports dominate the air travel shopping spend, but there are opportunities for airlines to exploit

STR’s tourism research team, Tourism Consumer Insights, set out to gauge shopping behaviour both in-flight and at the airport among STR’s Traveller Panel – a proprietary research community of engaged global travellers.
13 September 2018
Comments 0

News

Growth in leisure expenditure for holidays, but shrinking spend in drinking out sector

According to recent findings from the UNWTO World Tourism Barometer, international tourism arrivals grew by an impressive 7% in 2017, with Africa and Europe seeing the highest growth at 8% each.
17 July 2018
Comments 0

News

Smartwatch unlikely to cause the next mobile revolution

Our research shows that marketers and app-developers better refrain from investing too much in the wearable device: unless they serve a niche market.
5 September 2015
Comments 0

Associations We Work With

Market Research Society
Region Selector