Benchmark against your competition
Manage your data and competitive insights through our intuitive, digital platform. Access key performance metrics and historical daily, weekly and monthly data trends.
Compare your hotel’s food and beverage performance
Gain insights into F&B outlet performance, in-room dining and the influence of catering and banquets, enabling you to fine-tune your sales and marketing strategies.
For Hyatt, participation with STR provides us with invaluable access to aggregated competitive data to benchmark our performance, to assess our marketing efforts and to assist in our global expansion. For the industry, STR has brought increased transparency to the markets that enables investors to evaluate current trends and industry performance. As one of the first participating companies in the STAR program nearly 30 years ago, we consider the STR data to be accurate, reliable and extremely useful.
Mark Hoplamazian, President and CEO, Hyatt Hotels Corporation
My introduction to lodging analytics came in the late 1970’s as a 10 year old in the back seat of my parent’s station wagon. Every night at 11pm, my parents would take us kids for a ride around town where we would count cars in motel parking lots. They picked the comp set and we helped to figure out occupancy. A few years later, my good friend, Randy Smith, created [STR] - whose disruptive technology mercifully put an end to these late night family excursions throughout the country. The daily lease nature of the lodging business relies on quantifiable, real time performance data in order to make strategic decisions. Today, STR is utilized as an invaluable industry partner, providing resources and transparency of information across the globe. Congratulations to our friends at [STR] for an amazing journey during these past 30 years. We remain grateful for all that you do to add significant value to our industry.
Mit Shah, Senior Managing Principal & CEO, Noble Investment Group
The Complete STAR Program
Our STAR reports are your key to context and success.