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Members of STR’s management team are available for interviews. To schedule an interview with one of the STR executives please contact Nick Minerd at

To view full bio and downloadable headshots click on the names below.


    • Randy Smith

      Chairman and Co-Founder

      Randy Smith is the chairman and co-founder of STR. In 2011, Mr. Smith was inducted into the Hilton Hospitality Hall of Honor (with Carolyn Smith, his co-founder and wife), named one of the “25 Most Influential Executives of the Business Travel Industry of 2011” by Business Travel News and the recipient of the 2011 Lodging Hospitality Magazine’s Stephen W. Brener Silver Plate Award. 

      In 2010, Randy was awarded the ALIS Lifetime Achievement Award for his contribution to the lodging industry. He was a 2007 inductee to the Florida State University College of Business Hall of Fame. He is a member and past co-chairman of the Industry Real Estate Financing Advisory Council (IREFAC) and the 2002 recipient of the prestigious IREFAC C. Everett Johnson Award.  

      Randy also is vice-chair of the American Hotel & Lodging Foundation Funding Committee (AH&LEF). Randy is a charter member of the International Society of Hospitality Consultants (ISHC), a former board member and the recipient of the 1996 Industry Pioneer Award of the ISHC for outstanding contribution to the lodging industry.

      Phone +1 (615) 824 8664

    • Amanda W. Hite

      President and CEO

      As president and chief executive officer, Amanda Hite sets company policy and strategy while overseeing daily operations and implementing initiatives for STR's family of companies: Hotel News Now (HNN), based in Cleveland, Ohio and STR’s international headquarters, in London. She is a member of the boards of directors of the U.S. Travel Association (USTA) and the Hendersonville Chamber of Commerce. 

      Before joining STR, Amanda was the Director of Research for the Nashville Area Chamber of Commerce. A graduate of Birmingham-Southern College with a B.S. in business administration, Amanda resides in Hendersonville, TN, with her husband and two children.

      Phone +1 (615) 824 8664

    • Elizabeth Randall-Winkle

      Chief Strategy Officer

      Elizabeth Randall-Winkle, Chief Strategy Officer, is responsible for the development and execution of the organization’s strategic initiatives. Randall-Winkle has held several positions within the STR organization. Most recently serving as Managing Director for the organization’s expansion and operations outside of North America. Elizabeth also served as Director of Operations. Elizabeth is active in the industry, speaking at international conferences and participating on panels at various events. Elizabeth was invited to take part in the Dean's Distinguished Lecture Series (DDLS) at the Cornell School of Hotel Administration (SHA) in 2011 and at Ecole hôtelière de Lausanne (EHL) in 2012.

      Elizabeth joined STR from the financial services industry, having served as Interim President/CEO for Pasadena Federal Credit Union in California after previously serving as Vice President, Member Services for the $120 Million organization.

      Ms. Randall-Winkle serves on the Board of Directors of STR Global, Ltd. (trading as STR) and International Society of Hospitality Consultants (ISHC).

      Elizabeth holds a bachelor’s degree from Vanderbilt University.

      Phone +1 (615) 824 8664 ext.3489

    • Robin Rossmann

      Managing Director

      Robin Rossmann leads STR’s regional operations across Europe, Middle East, Africa, Asia Pacific and Central and South America. He focuses on continuing to improve the way STR provides the hotel industry with robust and insightful performance benchmarking that enables stakeholders to make better decisions. Prior to STR, Robin was a senior director of Deloitte’s global hospitality advisory team in London. During his 13 years with Deloitte, Robin advised leading hotel brands, operators, investors and lenders in most major global markets. His wide range of experience includes advising on hotel strategy, business planning, investment appraisal, market reviews, financial and commercial due diligence, IPOs, debt advisory, valuation, financial assurance, controls improvement and risk management.

      Phone +44 (0) 207 922 1968

    • Bobby Bowers

      Senior Vice President, Operations

      Bobby Bowers oversees all aspects of STR client and customer service and support sales efforts. He is often the keynote presenter at international, national and regional industry conferences.

      Phone +1 (615) 824 8664 ext. 3321

    • Jan D. Freitag

      Senior Vice President, Lodging Insights

      Jan Freitag is charged with exploring opportunities related to STR's development initiatives. He is the author of a recurring column on Hotel News Now, presents lodging performance trends at industry conferences and is often quoted in trade publications and the general news media.

      Phone +1 (615) 824 8664 ext. 3352

    • Brad Garner

      Senior Vice President, Client Relationships

      Brad Garner is Senior Vice President, Client Relationships for STR. In this role, he is responsible for servicing, managing and building multi-level, proactive relationships with STR’s client base and acts as a primary contact for investment banks and institutional investors.   He is a frequent speaker at industry meetings and conventions and is a regular contributor to various news and media outlets. Brad joined STR in 1995 shortly after earning his B.S. in Marketing from Old Dominion University.  He currently resides in Nashville, TN, with his wife and daughter. 

      Phone +1 (615) 824 8664 ext. 3307

    • Vail Ross, CMHS

      Senior Vice President, Global Business Development & Marketing

      Vail Ross is responsible for the overall coordination, functional management and leadership of the business development and marketing strategies and activities for the STR family of companies. Along with hotel specific sales and marketing, Vail’s efforts are directed toward expanding relationships with third party vendors by promoting new products and services. She is often featured as a guest speaker at international, national, regional and state conferences. Vail currently is the chair for the AH&LA Women In Lodging (WIL) Council and the chair for the HSMAI Foundation board of directors.

      Phone +1 (615) 824 8664 ext. 3368

    • Chad Church

      Vice President, Client Services

      Chad Church manages the client service, trend, special projects, and CVB/DMO operations at STR. In addition, he leads internal process improvement initiatives and special projects for consulting, investment, government, and corporate hotel clients.  He is a regular speaker at industry meetings and conventions and is a frequent contributor to various news media outlets. 

      Phone +1 (615) 824 8664 ext. 3400