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Advisory Services

The STR hotel experts have access to our unparalleled global database. Our unique resources enable us to offer statistically focused products and services, resulting in a more complete understanding of key industry aspects such as the nature of competition, price elasticity, market segmentation, profitability, brand loyalty and risk. 


We can analyze and create custom deliverables for any aspect of the industry pertaining to the data STR collects. Examples include: 

  • Comp set selection and optimization
  • Customized data-infused dashboards in Excel or Tableau software
  • Customized income and expense research
  • Custom designed templates and data analysis
  • Market evaluations for development