Casino STAR is a benchmarking report designed for Casino properties. It displays comparative data on your hotel’s performance against your chosen competitors. Report includes historical occupancy (occ), average daily rate (ADR) and Revenue per Available Room (RevPAR) performance data as well as a breakdown of transient OTA Wholesale, and Casino Cash/Comp performance. Casino STAR Reports are generated monthly and weekly and are available online for your convenience.
- Benchmark your property’s performance against your chosen competitive set.
- Review the following metrics by month, year-todate, and year-over-year percentage changes:
- 18 months of historical occupancy, ADR, RevPAR and year-over-year percentage change, and running 3 & 12 month overview.
- General Managers – Align strategies across the largest revenue-generating department in your property.
- Revenue Managers – Make informed decisions and maximize revenue opportunities.
- Directors of Sales & Marketing – Improve revenue and profit contribution through relevant performance indicators and competitive benchmarking.
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Benchmark your property’s occupancy, average daily rate (ADR) and revenue per available room (RevPAR) performance against your chosen competitive set to identify if your property is gaining or losing market share.