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Consumer Research

Our consumer market research services provide actionable insights based on diligent and creative analysis tools and techniques, all built to inform your strategic decision making. We undertake quantitative and qualitative primary research studies as well as secondary research to inform and evaluate tourism trends. Using a broad range of techniques, including online surveys, Computer Assisted Personal Interviewing (CAPI), online and offline focus groups and in-depth interviews, we work collaboratively and consultatively with clients to provide transformational insights.

Services include:

  • Consumer Studies among STR Traveler Panel – proprietary consumer panel of international travelers
  • Market/Tourism Demand Studies
  • Destination Visitor and Non-Visitor Surveys
  • Customer Satisfaction Surveys
  • Audience Development and Segmentation

For more information, you can visit the STR's Tourism Consumer Insights website.  Click here.

Need help with your market research requirements? Our Tourism Consumer Insights team would love to talk to you about how our unique solutions can help. 

Get in touch.