Website update in December
We’re pleased to announce a streamlined customer journey with the integration of str.com into costar.com. Beginning in early December, any visit to str.com will be rerouted to costar.com. To enter property data or access the STR Client Site, log in here or via the Benchmark page of costar.com. More details here. Learn More.

O novo padrão de sucesso do setor

CoStar é o único produto com peso no mercado que proporciona a proprietários, operadores e marcas uma visualização abrangente do ciclo de vida completo do hotel, da aquisição às operações e desinvestimento. Crie benchmarks para seu desempenho, gere novos leads corporativos e amplie seus corredores de crescimento.

Imagem
property and portfolio level functionality screen

Funcionalidades para propriedades e portfólios

Com a solução Benchmark transformadora do CoStar, profissionais de hotelaria têm acesso aos insights necessários para tomar decisões inteligentes em tempo real e otimizar operações estrategicamente em toda a empresa.

Imagem
unmatched intelligence

Experiência aprimorada com o STAR Report

O STAR Report continua sendo uma peça fundamental da solução de benchmarking líder do setor. No ambiente seguro do CoStar, o STAR Report agora inclui mais dados, novas visualizações e recursos intuitivos de download de relatórios.

Imagem
enhanced star report

Dados poderosos do mercado de hospitalidade

A análise de dados do CoStar ajuda organizações, consultores, construtoras e outros atores do setor de turismo a se conectarem com seus mercados, identificarem novas oportunidades e tomarem decisões informadas.

Imagem
powerful hospitality market data - globe on the left and properties on the right

Por que a STR define o padrão de sucesso do setor

Benchmark que gera vantagens para você

Reúna todos os dados de que você precisa em um só lugar. Com uma licença do Benchmarking, você obtém acesso à suíte de produtos CoStar, que oferece insights incomparáveis sobre valores de propriedades imobiliárias comerciais, condições do mercado e disponibilidades.

Solicite uma demonstração

Últimas notícias

Middle East hotel performance expectations du...

While Middle East hoteliers have historical trends to prepare for the Ramadan slowdown, the annual s...
Read More ->

Strategic success unveiled: How competitive s...

Optimal decisions come when you have comprehensive information. That is why hotel owners and operato...
Read More ->

Connecting the data: the latest hotel industr...

We help you stay up-to-date with the latest performance trends, event impacts, and potential challen...
Read More ->

The role of total revenue management in a hot...

The global hotel industry is firmly positioned in an era of normalized growth levels. That means to ...
Read More ->

CoStar Group upgrades product access for STR’...

CoStar Group (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information, and...
Read More ->

Hotel forecasting: why it is important to you...

Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-t...
Read More ->

Americas hotel performance update

January kicked off 2025 with most countries in the Americas region (excluding the U.S.) reporting Yo...
Read More ->
Quem já usa nossos dados

Marriott

Marriott

PKF

PKF

Jumeirah

Jumeirah

Hilton

Hilton

Accor

Accor

IHG

IHG

JLL

JLL
Depoimentos
STR data is frankly the industry's standard in the lodging space. And there is a lot of trust that STR has garnered over the years, not only in terms of the data they put out there, but also the analysis and research work that they do.
Sourav Ghosh, Chief Financial Officer, Host Hotels & Resorts
We use STR every day, and it is extremely valuable, and I think it is a competitive advantage for the people and the expertise we have. Data's data: it's what you do with it and how you incorporate it into your everyday tactics and strategies. [STR] allows us to do that, they present the information in a really digestible format, and it allows us to go ahead and do the things we need to with it.
Andrew Rubinacci, Chief Advisory Officer, FLYR Hospitality (formerly with Aimbridge Hospitality)
I think STR has become a household name, a staple within hotel management companies. I'd be surprised, or let me say differently, I am surprised when I come across a hotel that does not contribute their data. When you are evaluating performance of a hotel in a market, it's the single source of truth at the moment. I do think that as the industry evolves in the coming years, I think STR is a big part of the cutting edge of where we're going in terms of benchmarking performance.
Dana Cariss, VP of Revenue Strategy and Distribution, Coral Tree Hospitality
Key for me is the daily RGI reports so I can actually see how the hotels have done overnight, how they're tracking in the months, so that we can make quick decisions and if we need to change strategy.
Caroline Thissen, Sr. Area Director of Sales & Revenue Optimization, Radisson Hotel Group

Solicite uma demonstração