Consumer Research

Gain a rich understanding of your customers and understand where tourism fits into the bigger picture.
Our consumer research solutions help you to identify opportunities to stay ahead of the competition and tailor your tourism offerings to resonate with your audience.

Consumer Satisfaction Surveys

Consumer Satisfaction Surveys

Gain feedback directly from the customer and understand levels of satisfaction.

Customized Market Research Study

Customized Market Research Study

Custom data collection and analysis, tailored to your market research requirements.

Consumer Research & Opinion Polling

Consumer Research & Opinion Polling

Understand tendencies and sentiments of relevant consumers.

Consumer Travel Insights

Consumer Travel Insights: The Traveler Journey

Understand the key factors shaping the behavior and sentiment of global travelers.

Audience Development Segmentation

Audience Development and Segmentation

Understand your specific audiences and their behavior through our custom segmentation models.

Traveler Panel

Access insights from a community of engaged global travelers and understand their views and behavior.

Focus Groups & Qualitative

Focus Groups & Qualitative Solutions

Understand the behavior and attitudes of tourists in your target markets.

Consumer Travel Insights

Consumer Travel Insights: Travel Planning & Motivations

This report segment highlights the key tasks and timings involved in the holiday planning process.

Consumer Travel Insights

Consumer Travel Insights: Travel Booking & Convenience

This report segment is a deep dive into the booking habits of global travelers as they plan aspects of their trips.

Consumer Travel Insights

Consumer Travel Insights: Technology & Travel Brands

This report segment takes a look at how technology and new travel brands disrupt the traditional holiday space.

Consumer Travel Insights

Consumer Travel Insights: Travel Spend & Budgeting

This report segment gives an in depth look at travelers’ spending habits on their leisure trips.