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STR Academy

Asia Pacific
Central and South America
Europe
Middle East and Africa
North America
STR Academy provides ideal training for those who are responsible for making revenue-management decisions for their hotel or organization. Hands-on exercises will help you and your team understand the 10,000 data points included in your STAR report and identify your best strategic opportunities.

Learn how to fully embrace the data to get the most out of your STAR report. Work with your own data and leave with specific, tangible takeaways.

Features

STR Academy combines classroom-style learning and small group exercises to apply key techniques from each of the following three modules:  

  • Comp Sets – the value of hotel benchmarking, best practices for defining comp sets and analysis of existing comp sets
  • STR Math – the basics on how we calculate KPIs from raw data and how we handle hotels that don’t report, leap year calendar shifts, etc.
  • STAR Reports – how to use the Monthly and Weekly STAR Reports to drive future sales strategies

Training is available as a standalone class or can be incorporated into your company conference.

STR Academy

Asia Pacific
Central and South America
Europe
Middle East and Africa
North America
STR Academy provides ideal training for those who are responsible for making revenue-management decisions for their hotel or organization. Hands-on exercises will help you and your team understand the 10,000 data points included in your STAR report and identify your best strategic opportunities.
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STR Academy