Learn how to fully embrace the data and get the most out of your STAR report. Work with your own data and leave with specific, tangible takeaways.
STR Academy is a paid course that provides custom training for those who are responsible for making revenue-management decisions for their hotel or organization.
This course applies key techniques from each of the following three modules:
- Comp Sets – the value of hotel benchmarking, best practices for defining comp sets and analysis of existing comp sets
- STR Math – the basics on how we calculate KPIs from raw data and how we handle hotels that don’t report, leap year calendar shifts, etc.
- STAR Reports – how to use the Monthly and Weekly STAR Reports to drive future sales strategies
Training is available as a standalone class or can be incorporated into your company conference. Pricing varies based on the level of customization.