Discover the power of benchmarking

Identify opportunity from every angle and make more informed decisions to drive performance at the hotel and portfolio levels.

Supported by Austrade, STR is thrilled to offer accommodation providers across Australia access to the world’s most powerful hospitality data solutions.

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Austrade and STR

The Australian Trade and Investment Commission (Austrade) has enlisted STR to manage the country’s accommodation data collection. This collection involves participation from hotels, motels, serviced apartments and holiday park cabins in Australia’s capital cities and regional areas.

Financial Year Performance Snapshots

Australian Accommodation Monitor 2023-2024

Australian Accommodation Monitor Summary – Financial-year performance: 2023-2024

30 October 2024
Financial Year Performance: A return to normalised growth across all quarters. Key drivers include increased occupancy, event-driven ADR, and sustained demand in a majority of tourism regions.
Tags
Asia Pacific
Hotels
Benchmarking
Historical Data
AAM Past Reports Cover

Past Australian Accommodation Monitor reports

20 September 2021
2017-2018
2018-2019
2019-2020
2020-2021
2021-2022
2022-2023
Tags
Asia Pacific
Hotels
Benchmarking
Historical Data
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Australian Accommodation Monitor Methodology

This document includes scope, accommodation types, brand types, performance data guidelines, market class and data assessment information.

Who benefits?

Accommodation Operators
State Tourism Organizations
Destination Marketing Organizations
Regional and Local Tourism Authorities
Local Government Offices
Hotel Associations
Convention Bureaus

Why Participate?

Competitive Insights

Comparing your performance against the competition adds a necessary layer of context when measuring your success. We curate the most relevant, available market data for you to benchmark top-line metrics, aggregated competitor insights, total revenue, customer segmentation, opportunity analysis and forward bookings. 

Quick & Easy

Participation is easy, with minimal data reporting requirements for you. We’ll also talk Data Automation to streamline the process.

Secure & Confidential

STR never shares individual client data with any unauthorized party.

 

Training & Support Available

Dedicated Australia-based support when you need it. We’re also here to support your knowledge growth with educational resources.

The Australian Accommodation Monitor Summary: 2023-2024 Financial Year now available.

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