AAM | STR

Austrade and STR

The Australian Trade and Investment Commission (Austrade) has enlisted STR to manage the country’s accommodation data collection. This collection involves participation from hotels, motels, serviced apartments and holiday park cabins in Australia’s capital cities and regional areas. In addition, STR is measuring accommodation supply to assist the Australian government and industry in reaching a target of 20,000 new rooms added to the market by 2020. Moreover, performance is measured to aid investment in the accommodation industry.

Who benefits?

Accommodation Operators – participation generates free, customized reports
State Tourism Organizations
Destination Marketing Organizations
Regional and Local Tourism Authorities
Local Government Offices
Hotel Associations
Convention Bureaus

Financial Year Performance Snapshots

Australian Accommodation Monitor Methodology

This document includes scope, accommodation types, brand types, performance data guidelines, market class and data assessment information.

The Australian Accommodation Monitor Summary: 2019-2020 Financial Year will be released in October 2020.

Why Participate?

Benchmarking
By gaining a clearer picture of your property’s performance in relation to your competitors in your local market.

Secure & Confidential
STR never shares individual client data with anyone under any circumstances.

Quick & Easy
All you have to do is send us two data points - your number of room nights sold and your revenue generated from rooms sold.

Training & Support Available
Our team of experts is here to help you.

Get Started

Data Provider Solutions

As an operator you have access to solutions exclusively for data providers.

dSTAR

Analyze your hotel’s performance against its competition and manage all of your data solutions in one digital platform.

Hotel Survey

Benchmark your property’s performance against the local marketplace.

Industry Solutions

Reporting is available in predefined and custom formats to meet your data intelligence needs. Data distribution is available on a weekly, monthly or annual basis.

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