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Gain a comprehensive view into the full hotel lifecycle

Benchmark gives hoteliers the insights to make smarter strategic decisions, for one hotel or a portfolio of hundreds. From benchmarking performance to generating corporate leads to expanding a portfolio, stay ahead of the competition with a full understanding of the marketplace.

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Harness unmatched market insight

Trusted by hoteliers for decades, STR’s benchmarking solution of industry-focused metrics and unparalleled data quality is now one of the powerful features within the world’s leading platform of commercial real estate information, analytics, and news.

"The benchmark platform has improved our ability to drill into specific metrics such as day of week, trends, as well as RevPAR gap, whether it's coming from occupancy or ADR growth, and being able to hone in on where we have opportunities versus our competitors to drive hotel performance."

Brandon Burtis, VP of Revenue Strategy, Pacifica Hotels

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Who We Serve

Hotel Brands

Sync market intelligence across your portfolio and leverage multiple data sets and visualizations to equip your corporate-level revenue managers, add value for franchisees, and manage and inform Competitive Sets.

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Hotel Operators

Diagnose multiple top-line and total revenue data sets as well as advanced analytics to determine your most profitable business mix, forecast and budget with confidence, identify opportunities and combat losses.

Hotel Owners

Work from the same intelligence as your operators and brands to optimize pricing and yield management strategies, maximize profit and identify transaction opportunities.

"I really love it and feel it's a game changer. I grew up with the old STAR Report and watched its evolution over 30 years, and by far, this is the best thing that could have happened with the tool."

Peter Komar, VP, Operational Strategies, Atrium Hospitality