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Maximize value for your company and franchisees

Hotel brand representatives drive collaboration, discern opportunities and foster synergy across all facets of their organization when their strategies are founded on a comprehensive understanding of the landscape.

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“The new platform has been a game-changer for our analytics capabilities, allowing us to efficiently identify the most relevant competitive sets with the innovative RGI preview feature. The platform has streamlined the entire process, from revising competitive sets to final approval, making it significantly smoother and faster. Notably, the platform empowers our team to dynamically project RGI with integrated isolation checks, ensuring that once a competitive set is approved, it is immediately accessible for use. This has not only enhanced our operational efficiency but also provided us with a strategic advantage in our market analysis.”

Benoit Frigiere, Global Director of Revenue Performance, Minor Hotels Europe and Americas

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How hotel brand users benefit from CoStar + Benchmark

Revenue Management

Leverage historical and forward-looking data sets to identify opportunity and facilitate improvement. Utilize self-service functionality to construct diverse Competitive Sets that measure performance against a variety of market segments. Elevate the precision of future demand forecasts and influence future revenue decisions.

Development

Evaluate existing inventory and property relationships to directly target prospective conversions, or widen targets to the most active developers, buyers, and sellers across all commercial asset classes. Source new franchisees, conduct market project and feasibility analysis, and expand growth corridors to the best locations for your business.

Sales and Commercial

Understand acquisition and distribution cost impacts on revenue and profitability. Explore known corporate travel and meeting leads proactively through a detailed tenant database comprising office, industrial, retail, flex and medical spaces.

Finance

Access comprehensive market and submarket forecasts from a single source to inform budgetary planning. Employ profitability insights to monitor expenses, track operational trends, and optimize profits across both individual hotels and the entire portfolio. Engage with development teams to showcase to potential franchisees the brand's capacity for generating elevated average returns and to calculate potential franchise fee revenues across diverse industry aggregates.