Data Insights Blog

As optimism and recovery ramp up, the hotel industry continues to turn to the data benchmarking experts at STR for global performance insights and actionable analyses. We understand our role in providing the solutions needed to help the industry operate through this next phase of the pandemic.

A majority of the U.S. has gotten to within 10% of the comparable 2019 hotel demand level. From that majority, a handful are even besting 2019 levels.

Taiwan is far behind in the recovery process due to a slow vaccination rate and the emergence of new virus variants amid reopening.

U.S. hotel industry occupancy soared to its highest level since November 2019, reaching 66.0% for the week ending 12 June 2021.

In the past, STR has received questions regarding average parking space at U.S. hotels. Most of the time, those questions have come from developers looking to support plans that include parking structures.

As a key business travel and seaside leisure resort market in the northern region, the pace of demand recovery in Qingdao’s hotel market basically keeps pace with the average value of Mainland China.

Saudi Arabia’s reliance on domestic demand served the market well during its lengthy lockdown, and key markets Riyadh and Jeddah have not suffered from reopening borders, although for different reasons.

On 11 June, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.

Hotel performance in the North Africa region is improving, but occupancy levels are well below the 2019 recovery benchmark.

Brazil´s resorts have seen considerable upward movement with leisure demand growing robustly in the country.

While COVID-19 vaccination programs continue to inoculate travelers around the world, lockdowns in many regions have yet to fully lift, leading to continued challenges. Bogotá, where a lockdown until June along with protests in Colombia have led to a significant impact on hotel performance.

For the week ending 5 June 2021, U.S. industry occupancy increased ever so slightly to 61.9%, up +0.2 points from the previous week. Room demand increased for a fifth straight week but by its smallest amount of the past four weeks.

April produced South America’s first year-over-year increase in ADR since 2019. But absolute levels remain well behind the pre-pandemic comparables. One key market (Lima) is even further behind.

As anticipated, the Memorial Day weekend ushered in the highest occupancy the U.S. industry has seen since the start of the pandemic. For the week ending 29 May 2021, weekly occupancy reached 61.8%, the highest level since the final week of February 2020.

July and August are two of Spain’s and Portugal’s most important hotel performance months. Where do those markets stand ahead of summer and what are the expectations for the coming months?

India hotel performance and factors that will help shape the upcycle

On 26 May, we analyzed hotel performance in the Middle East & Africa amid the COVID-19 pandemic. Read our summary with five key points here.

The leisure-led demand surge marched forward with U.S. industry occupancy hitting 60.3%, surpassing the 60% level for the first time since early March 2020.

China’s Labor Day holiday stimulated travel demand and provided a noticeable boost to hotel performance. Thanks to an additional day during the holiday period, the rise in performance pushed levels beyond another recent holiday and even some 2019 comparables.

U.K. performance results through 16 May and Edinburgh's occupancy on the books