Data Insights Blog

As optimism and recovery ramp up, the hotel industry continues to turn to the data benchmarking experts at STR for global performance insights and actionable analyses. We understand our role in providing the solutions needed to help the industry operate through this next phase of the pandemic.

For the week ending 24 July 2021, RevPAR broke the US$100 barrier for the first time since October 2019. At US$101, RevPAR was at its highest level since the week of 27 July 2019.

Revenue per available room (RevPAR) is the new focus of STR’s 51-chart map for the U.S. Amid peak summer travel season, all but nine states moved to within US$10 of their comparable levels from 2019.

U.K. hotel performance ending 18 July 2021 

In the week ending 17 July 2021, occupancy soared to 71.0%, its highest level since the Columbus Day holiday week of October 2019. Also for the first time since the week ending 19 October 2019, daily occupancy was above 70% Wednesday through Saturday.

U.S. performance results for June 2021

Although occupancy on the books remains low, Regional U.K. is still ahead of London. Travelers are still awaiting confirmation of softened travel restrictions by 19 July, which should be immediately followed by a sharp increase in demand.

There were some noticeable jumps in hotel occupancy during Copa América, but typical day-of-week trends contributed to higher levels in some cases. That and more in this piece on the tournament’s impact on Rio de Janeiro and Brasilia hotel performance.

London posted its highest ADR of 2021 the night before England faced Italy in the UEFA Euro final. That and more in this piece on the tournament’s impact on host market hotel performance.

Following the normal pre-4th of July slump, U.S. industry occupancy rebounded to 67.2% for the week ending 10 July 2021. While this was good news, the gain was much less than expected as weekly demand improved 3% to 26 million.

Mainland China’s hotel performance recovery hasn’t just been faster, it’s been different: business travel has returned, all hotel classes are recovering well, and pricing confidence came back as quickly as occupancy.

Prior to the pandemic, holiday weeks tended to be lackluster due to the lack of business and group travel. During the pandemic era, that trend seems to be returning.

Amid recent COVID-19 outbreaks and lockdowns, however, key markets in Australia are showing noticeably lower levels of occupancy on the books for the coming weeks.

Most of South America’s hotel industry continues to stagnate, and Argentina stands out as a country unable to generate recovery momentum to this point.

Hotel development in the Central and South America region is lagging the rest of the world, but a handful of markets are projected for significant supply growth.

Hotel occupancy on the books in Barcelona and the Balearic Islands shows a mixed, but improved picture. We’re keeping a close eye on the Balearics with its green list status in the U.K.

While summer travel has not yet been “record-breaking” as some predicted, growth for the U.S. hotel industry has simply been spectacular over the past month. We expect that June will produce more than 110 million room nights sold, the most since October 2019.

Knowing you might not have time to watch the full recordings, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Asia Pacific.

After record-breaking disruptions to the global hotel industry, traditional year-over-year comparisons are far less actionable when benchmarking hotel performance data. During the Hotel Data Conference: Global Edition, we discussed how to benchmark most effectively as the industry recovers.

The “summer travel surge” continued this past week as U.S. hotel occupancy hit an 85-week high at 68.0% for the week ending 19 June 2021.