Data Insights Blog

Like the rest of the world, STR continues to follow the situation around the COVID-19 outbreak. While the health and wellbeing of so many around the world is the primary focus, we also want to do our best to support our partners and answer as many questions as we can around hotel performance.

U.S. performance results for January 2021 and forecast

Our latest 51-line demand chart shows that the performance gap has widened for most of the U.S. There was some good news for the long Valentine’s Day/Presidents’ Day weekend.

2020 wasn’t all bad for some U.S. markets. From first place to MVP, we ranked the top occupancy markets and those that performed closest to their 2019 occupancy levels.

We look at countries that have implemented various incentives to help increase demand lost to the global pandemic.

Canada performance results for year-end 2020

U.S. performance results for year-end 2020

Mexico’s hotel industry has been a rather unique case of linear performance recovery. While most countries have seen fluctuations in the metrics, Mexico has been on a steady ascent leading to a November that produced the country’s highest performance levels of the pandemic.

Thailand’s Prime Minister announced that the country would only open to substantial tourism once a vaccine was approved, produced and implemented. Now being a vaccine-dependent country, Thailand will rely heavily on domestic demand in the meantime. So where does that leave hotel performance?

Australia has been much more successful than most countries when it comes to COVID-19 case mitigation. As a result, the country has been able to operate with a greater sense of normalcy.

On 9 December, we analyzed hotel performance in Brazil amid the COVID-19 pandemic. Read our summary with five key points here.

On 17 December, we analyzed hotel performance in Asia Pacific amid the COVID-19 pandemic. Read our summary with five key points here.

Bogota’s occupancy levels improved in the months that followed the lifting of Colombia’s lockdown. However, a look ahead courtesy of #ForwardSTAR suggests that momentum is stopping.

In April 2020, as part of the economic damage caused by COVID-19, hotel average daily rate (ADR) in China, Europe, and the United States dropped 40% below pre-pandemic levels. Since that point, rates in all three regions have improved, but hotels in China are much closer to reaching pre-pandemic ADR

U.S. Performance Results for November 2020

On 3 December, we analyzed performance of alternative accommodations amid the COVID-19 pandemic. Read our summary with five key points here.

Undoubtedly, the Caribbean is a popular destination in the international tourist trail. However, the region has long way to go in recovery from the global pandemic.

Our tourism research team set out to understand current accommodation experiences by surveying travelers who had recently taken overnight trips. Read on to learn what the booking process looks like now and how accommodations are adapting to meet consumers' new needs.

While COVID-19 has presented unprecedented challenges for the global hotel industry, looking back at past situations shows the industry’s ability to recover. STR’s research revolved around seven major countries in the region: Australia, China, Indonesia, Japan, Malaysia, Singapore and Thailand.

Many leisure travelers made the most of the early fall, with several popular drive-to vacation spots experiencing an extended leisure-driven performance in September and October 2020.