For decades, hotel operators have based their business decision on STR’s data. Now, the industry’s leading benchmarking solution is one of the powerful features within the world’s leading platform of commercial real estate information, analytics, and news.
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How hotel operators benefit from CoStar + Benchmark
Multiply your insights into the competition
Take your insight to the next level by building additional Competitive Sets that measure specific aspects of your business against the competition. These insights can be kept confidential or shared seamlessly with your brands and owners.
Bolster strategies across your departments
Harness the power of multiple data sets and advanced analytics, spanning historical and forward-looking periods. Determine your most profitable business mix and confidently forecast and budget.
Support your pricing and yield management decisions
Demonstrate to owners the occupancy and rate balance needed to gain on the competition and drive profit. Review your portfolio performance with the ability to drill down into specific clusters/groupings.
Add new demand sources
Generate new corporate leads within a radius of your properties through a detailed tenant database comprising office, industrial, retail, flex and medical spaces. Be the first to know about changes in surrounding businesses and whether they may positively or negatively impact travel behavior.
