Additional revenue

For STR Segmentation reporting purposes, additional revenue includes F&B Revenue, Other Revenue and Total Revenue, as defined below:

  • F&B Revenue: Revenue derived from the sale of food, beverages and other sources within the F&B department.
  • Other Revenue: All revenue generated outside of rooms and F&B departments.
  • Total Revenue: All revenue generated from hotel operations listed above as rooms, F&B and other revenue.

See Data Reporting Guidelines for specific application.


A publicly recognized brand or chain with consistent brand standards across a group of properties. Generally, STR creates or designates an affiliation after the company portfolio has a minimum of eight properties.


Property with rooms sold as a complete package only, bundling overnight accommodations and value-added amenities and services (i.e., food, beverage, activities and gratuities, etc.)


Property with guestroom inventory exclusively consisting of rooms offering more space and furniture than a typical hotel room, including designated living area or multiple rooms.


Features and services offered at hotels and tracked in STR's Census Database (i.e., restaurant, golf, pool, spa or casino).


A person or entity that is responsible for hotel project design, planning and, in many cases, construction supervision.

Asset Management Company (AMC)

A company that manages investments on behalf of the owner.

Average Daily Rate (ADR)

A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold.

ADR = Room Revenue/Rooms Sold

Average Published Rate (APR)

Measured by averaging the range of published room rates for various room sizes (single or double, etc.) during different times of the year. When hotels in the STR Census Database do not report data to STR, published rates are used to estimate actual Average Daily Rate (ADR).

Average Rate Index (ARI)

Measures a hotel’s ADR performance relative to an aggregated grouping of hotels (i.e., competitive set, market or submarket). If all things are equal, a property's ARI is expected to be 100, compared to the aggregate group of hotels. Historically, this is described as "fair share."

An ARI greater than 100 represents more than the expected share of the aggregated group’s ADR performance. Conversely, an ARI below 100 reflects less than the expected share of the aggregated group’s ADR performance. 

To calculate an ARI:  (Subject hotel ADR/Aggregated group of hotels’ ADR) x 100 = ARI

For example, if the subject hotel’s ADR is $50, and the ADR of its competitive set is $50, the subject hotel’s ARI totals 100. If the subject hotel’s ADR totals $60, its ARI would be 120, indicating that the hotel captured more than its expected share. If the subject hotel’s ADR totals $40, its ARI would be 80, indicating that the hotel has captured less than its expected share.