Gain your distinct competitive advantage with Benchmark

Whether your business is one hotel or a portfolio of hundreds, you will make smarter strategic decisions when you understand the entire marketplace. Benchmark your performance. Generate new corporate leads. Expand your portfolio.

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CoStar, and its transformative Benchmark solution, provides hotel owners, operators and brand representatives with an extensive solution that combines industry-focused metrics and functionality with unmatched insight into all commercial real estate property values, market conditions and availabilities.

CoStar is the only market share product that provides a comprehensive view into the entire hotel lifecycle from acquisition through operations to divestment.

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Harness the power of competitive share insights and advanced functionality, available for both individual properties and entire portfolios.
 

  • Competitive Sets
  • Top-Line Historical Metrics
  • P&L Intelligence
  • Forward Bookings
  • Analytics and Visualizations
  • User Management

Refine your commercial strategy and bolster your lead generation efforts with insight into the full commercial property market.
 

  • Inventory and Pipeline
  • Contact and Tenant Listings
  • Transactions
  • CMBS Loan Information
  • Market Analytics and Forecasts

Unmatched data quality and participation

A hotel benchmarking solution is only as good as the data that powers it. That is why CoStar and STR curate the highest in quality data. There is no other provider that comes close in terms of a directly sourced global sample.

  • 85K hotels
  • 11M rooms
  • 2,744 geographical segments
  • 17,443 class/scale segments
The CoStar benchmarking tool is a revelation...there's so much information that is available now and that data is critical in moving our industry as well as my company and my department forward in the hospitality world.
Michele Mainelli, Senior VP, Revenue Management, Island Hospitality Management
We've trusted this sources of data for 30 years...We believe and trust in the data we get from CoStar and so with that we know we can make great decisions about what we're doing.
Michael Feldman, Senior VP of Revenue Management and Distribution, Atrium Hospitality
I really love it and feel it's a game changer. I grew up with the old STAR Report and watched its evolution over 30 years, and by far, this is the best think that could have happened with the tool.
Peter Komar, VP, Operational Strategies, Atrium Hospitality

Who We Serve

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Hotel Brands

Sync market intelligence across your portfolio and leverage multiple data sets and visualizations to equip your corporate-level revenue managers, add value for franchisees, and manage and inform Competitive Sets.

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Hotel Operators

Diagnose multiple top-line and total revenue data sets as well as advanced analytics to determine your most profitable business mix, forecast and budget with confidence, identify opportunities and combat losses.
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Hotel Owners

Work from the same intelligence as your operators and brands to optimize pricing and yield management strategies, maximize profit and identify transaction opportunities.

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