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STR, MAH partner to advance data benchmarking for Malaysian hotels

STR, a global data benchmarking and analytics specialist, has partnered with the Malaysian Association of Hotels (MAH), a national hotel association that represents the industry with more than a thousand members throughout the country. As part of the landmark agreement, STR’s hotel data platform will be extended to MAH member hotels. 

“I’m very excited for the opportunity for STR and MAH to collaborate in hotel data collection and reporting,” said Bernard Kee, STR’s regional manager for Southeast Asia. “Market trend transparency is crucial for any business, and through our efforts with the MAH, STR will be able to supercharge the relationship with Malaysia’s hoteliers on the value of benchmarking and how data-driven solutions can help them strategize in a competitive marketplace.” 

“MAH is pleased to collaborate with a renowned independent company such as STR as we work to grow the performance of our country’s hotel sector,” said Sam Cheah Swee Hee, MAH president. “This partnership will encourage and train our members to utilize STR’s platform and reports in developing more-informed business decisions for the member hotels and formulate more inclusive hospitality strategies for the nation.”

STR’s data sample in the hotel industry comprises more than 62,000 hotels and 8.3 million hotel rooms around the world. Through the first eight months of 2018, Malaysia saw declines in occupancy (-0.2% to 66.4%) and average daily rate (-1.3% to MYR359.09), resulting in a drop in revenue per available room (-1.5% to MYR238.42). 

Jesper Palmqvist, STR's Area Director for Asia Pacific with Sam Cheah Swee Hee, MAH President

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing as those names no longer fit within the STR brand. 

About STR

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

About Malaysian Association of Hotels (MAH)

Malaysian Association of Hotels (MAH) is the umbrella body for hotels in Malaysia formed in 1974 and initially established by a group of concerned and dedicated hoteliers to bring about a more dynamic hospitality industry aimed at building a workforce of highly skilled, innovative and disciplined individuals. Its long-term goal was to enhance the efficiency of the hospitality industry, thus, bringing about a more dynamic Malaysian hospitality industry. MAH, as the official national network for the hotel industry, represents more than 992 hotels throughout Malaysia supplying a total of 154,190 rooms which is about 65% of the total number of hotel rooms available as guest accommodation in this country. With 13 chapters across the nation, MAH acts as a voice of the industry, working as one body to promote, protect, represent and advance the interests of its members.