Analysis by Isaac Collazo, Chris Klauda
All financial figures in U.S. dollar constant currency.
Highlights
- Normal demand for Memorial Day weekend
- Top 25 Markets lifted RevPAR at the start of the week
- Luxury hotels continue to outperform the rest of the industry
- Global RevPAR strengthened
Memorial Day weekend shows the resolve of travelers
With the unofficial start to summer, TSA screening volume on Friday, 23 May was the third highest for any day in history. One day earlier, Thursday, was the fifth highest.
For the week, U.S. hotels produced steady RevPAR growth of 1.1% as average daily rate (ADR) advanced 1.5% and occupancy decreased 0.3 percentage points (ppts). The Friday and Saturday ahead of Memorial Day produced normal demand levels for the holiday weekend (+18K year over year), reflecting a steadfast consumer with an appetite for travel.
- The number of rooms sold for the Friday and Saturday of Memorial Day weekend was the third highest on record and less than 1% behind 2022 and 2019.
- Occupancy came in at 76.4%, just 0.4 ppts behind last year and 0.1 ppts behind 2023.
- ADR growth was also similar to the last two Memorial Day weekend (+0.1% this year, +0.2% last year and +0.1% in 2023).