Participate today

Calling on all hotels – help grow your region's performance sample! STR data helps hotels and destinations understand performance trends so they can make the best decisions around strategy, revenue management, marketing and more. This is crucial during the recovery cycle.

Participation is Complimentary – Start today!
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Why should you participate? 

  • We have a solution for every budget, including a complimentary version for benchmarking purposes. 
  • We use just three raw data points from a hotel to produce the three key industry metrics of occupancy, average daily rate (ADR) and revenue per available room (RevPAR).
  • Reporting is easy:
    • You must have access to the internet
    • You only need to provide your number of rooms available, number of rooms sold and room revenue each month
  • Your data is completely confidential – we will never share your hotel or company data beyond those individuals you have authorized to view it. 
Participation is Complimentary – Start today!
I personally believe STR is a must-have tool and key to hotel performance and strategy.
Eduardo F. Yoshimoto, General Manager, W Bogota
Being able to see what's happening in the market, as well as our comp set, forward-looking is really helpful to just see, okay with the strategies we've put in place, especially now; is this working? Are we seeing the benefit or not?
Nicole Jackson, Head of Revenue, Arora Group
STR reports, such as the competitive reports, help us better improve our average rate and how we are doing compared to the competition. It helps us set goals and targets.
Nives Dininger, Director of Sales, H Resort