Who we serve

STR’s benchmarking solution in CoStar provides hotel owners, operators and brand representatives with a comprehensive view into the full hotel lifecycle from acquisition, to operations to divestment. The company’s directly-sourced data sample powers the market data and analysis utilized by investors, developers, advisors, lenders and destinations around the world.

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Bring together all the data you need in one place to make better decisions for your business. The industry’s leading benchmarking solution is one of the powerful features within the world’s leading platform of commercial real estate information, analytics, and news.

How CoStar and Benchmark empower the industry

Hotels in a tropical location with palm trees
Two women and two men sitting at a boardroom table
White hotel balconies
Business people around a boardroom table

Our Clients

Hilton
Accor
Host Hotels and Resorts logo in black
Marriott
DiamondRock logo in black
Apple Hospitality logo in black
Jumeirah
Silver Birch logo in black

"STR data is frankly the industry's standard in the lodging space. And there is a lot of trust that STR has garnered over the years, not only in terms of the data they put out there, but also the analysis and research work that they do."
Sourav Ghosh, Chief Financial Officer, Host Hotels & Resorts

Learn more

Resources

FAQ

FAQs
Glossary

Data Reporting Guidelines
Data Insights Blog

Data Insights Blog

Learn how Benchmarking improves your business's success: