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AFL Gather Round driving Adelaide hotel bookings

ARLINGTON, Va. 19 March 2025 – Adelaide hotel booking levels show a spike during the upcoming AFL Gather Round, according to CoStar’s latest Forward STAR data. CoStar is a leading provider of online real estate marketplaces, information and analytics in the property markets. 

When looking at the four-day event period, hotel occupancy on the books is tracking 6 percentage points higher than the 2024 event four weeks out. Occupancy on the books is as high as 90.6% for Friday, 11 April, when Collingwood faces the Sydney Swans. The next highest level is for 12 April (86.2%). 

“All 18 Australian Football League teams will be in Adelaide during the week with this the third edition of the AFL Gather Round,” said Matthew Burke, regional director at STR. “Strategically selected to fit within the Victorian school holiday period, this event continues to attract stellar demand with the hotel booking pace now ahead of the same time last year with four weeks to Opening Bounce.”

For comparison, in 2024, hotel booking levels were peaking at 84.0% for the second night of the event (5 April 2024) and 83.1% on the third night (6 April 2024). 

When looking at actualized performance levels last year, the event drove record-high average daily rate (ADR) and revenue per available room (RevPAR) on 6 April 2024, at AUD405.03 and AUD359.85, respectively. The second-highest daily ADR (AUD389.65) and RevPAR (AUD343.82) were recorded on 5 April 2024.

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Additional Performance Data
CoStar’s world-leading hotel performance sample comprises more than 87,000 properties and 11 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

News Media Contact
Haley Luther
Senior Communications Manager – STR 
(216) 278-0627
hluther@str.com 

About CoStar Group, Inc.
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, and online marketplaces. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace. CoStar Group’s industry-leading brands include STR, a global leader in hospitality data and benchmarking, Ten-X, an online platform for commercial real estate auctions and negotiated bids and OnTheMarket, a leading residential property portal in the United Kingdom.

CoStar Group’s websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.