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Bobby Bowers to retire from STR on 1 April

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HENDERSONVILLE, Tennessee—After 26 years with STR, Bobby Bowers will retire from his role as senior VP of operations effective 1 April.

Bowers, who began his tenure in January 1995, was the first hotel industry professional hired by STR co-founders, Randy and Carolyn Smith. Bowers spent 15 years with Holiday Inn and served as director of competitor analysis before joining STR.

Bobby Bowers

“Bobby’s hiring goes on the timeline of STR’s most important milestones,” said Amanda Hite, STR president. “His client perspective was unique to STR at that time and has contributed greatly to growth of the company and our data offerings. Bobby has managed relationships with some of our largest global clients and fostered a service culture that will leave an indelible impact on the success of our company.”

In addition to his expansive work with clients, Bowers was a regular presenter at hotel industry events and one of STR’s spokespeople in support of media coverage of the industry.

“I’m incredibly grateful to have been a part of STR’s growth over these last few decades,” Bowers said. “I knew at the time I was getting in on something special, but I’d be lying if I said I expected this level of success. With CoStar Group behind it, STR has just scratched the surface and is well-positioned to take its success to another level in the coming years. Now is the right time for me to step aside and allow opportunities for others to take on larger roles in STR’s future.”

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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