ARLINGTON, Va. – 22 August 2025 – A number of Australian hotel markets saw significant jumps in performance during the British and Irish Lions Tour, including Brisbane posting record highs in average daily rate (ADR) and revenue per available room (RevPAR), according to data from CoStar, a global leading provider of online real estate marketplaces, information and analytics in the property markets.
Six Australian cities hosted matches over the course of June, July and August. The highest occupancy for a single night was recorded in Canberra (95.9%) on Wednesday, 9 July. Year over year, the market’s ADR (AUD247.17) and RevPAR (AUD237.00) for that night were up 10.3% and 12.8%, respectively.
In Brisbane, ADR and RevPAR peaked on the night of the Wallabies match (Saturday, 19 July) at AUD504.91 and AUD447.30, respectively. Those were the market’s highest levels on record for each metric with year-over-year growth of 109.3% (ADR) and 125.7% (RevPAR).
“Major events drive additional demand and create peaks in room rates,” said Matthew Burke, regional director at STR. “Such events are even more valuable through the Australian winter, typically the lowest occupancy months of the year.”
Adelaide and Sydney saw their highest matchday occupancy levels at 94.8% (Saturday, 12 July) and 92.9% (Saturday, 2 August), respectively. Melbourne followed closely with occupancy peaking at 91.4% on the night (Saturday, 26 July) of the second test between the Wallabies and Lions.
Perth hosted a ‘Western Force vs. Lions’ match on Saturday, 28 June, which drove occupancy to 79.1%.