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Hotel Data Conference sold out for sixth year in a row

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HENDERSONVILLE, Tennessee—The 11th Annual Hotel Data Conference, presented by Rainmaker, has reached capacity status with a record 725 registered attendees for the event on 14-16 August at the JW Marriott Nashville. Co-hosted by STR and Hotel News Now, HDC has now sold out six years in a row with 75% growth in attendance over that span.

“The substantial growth in our number of attendees is a testament to the collective work of our core planning committee, content planning committee and really our entire organization,” said Amanda Hite, STR’s president and CEO. “Our goal each year is to exceed the previous year’s value for those joining from various disciplines around the industry. We’re proud of the diversity of our program and speaker lineup, and we’re confident that this year’s content will be incredibly practical for attendees in their day-to-day job functions.”

HDC will feature 135 speakers across five general sessions, 17 breakout panel sessions, 18 “data dash” sessions and nine advanced-level “data dive” discussions.

Included in the five general sessions are the unveiling of updated U.S. forecasts from STR and CBRE as well as discussion on pricing psychology during a downturn, economic/travel opportunities and risks, disruption, guest experience and distribution strategy. Unique breakout sessions will cover the impact of artificial intelligence and machine-learning systems, development ramp-up time, labor costs and profitability and alternative accommodations.

Featured panelists and presenters during general sessions include:

Alex Dragan (Four Seasons Hotels and Resorts), Karen DiFulgo (Benchmark Global Hospitality), Michelle Fiorletti (LodgeWorks), Jan Freitag (STR), Philippe Garnier (IHG), Chris Green (Chesapeake Hospitality), Amanda Hite (STR), Kerry Mack (Highgate Hotels), Vail Ross (STR), Robin Rossmann (STR), Adam Sacks (Tourism Economics), Alison Taylor (American Airlines), Chris Wilroy (Hilton), Carter Wilson (STR), Elizabeth Winkle (STR) and Mark Woodworth (CBRE).

A full agenda and speaker information can be found at

About the Hotel Data Conference
The Hotel Data Conference is a gathering of industry executives with a specific interest in crunching data to improve the performance of their hotels and/or hotel companies. The conference content is designed to appeal to brand executives, hotel owners, developers, operators, revenue management specialists and pricing analysts. For more information, please visit

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit

About Hotel News Now
Hotel News Now is the definitive online news resource for hotel owners, operators, developers and all other parties interested in the global hotel industry. Our experienced editorial team provides breaking news coverage, how-to resources, trends and in-depth analysis that leverages our access to hotel performance benchmarking data from parent company STR. For more information, visit

Media Contacts:

Nick Minerd
Senior Director, Communications
+1 615-824-8664 ext. 3305

Haley Luther
Communications Coordinator
+1 615-824-8664 ext. 3500