ARLINGTON, Va. – 14 October 2025 – A mix of events helped São Paulo’s hotel industry post its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, according to September preliminary data from CoStar, a global leading provider of online real estate marketplaces, information, and analytics in the property markets.
September 2025 (year-over-year % change):
- Occupancy: 69.9% (+1.9%)
- ADR: BRL831.02 (+15.6%)
- RevPAR: BRL580.97 (+17.9%)
In addition to the ADR and RevPAR records, the market saw its highest occupancy level for September since 2010.
On Friday, 5 September, the NFL matchup between the Kansas City Chiefs and Los Angeles Chargers pushed ADR to a monthly high of BRL964.24. That was the highest nightly ADR in the market since March. The game night also pushed occupancy to 77.7% and RevPAR to BRL748.78.
The market’s highest occupancy level was seen on Wednesday, 24 September (87.5%), during the São Paulo Beer Festival.
RevPAR climbed to a monthly high (BRL758.97) on the second night of the FIEE 2025 trade fair on Wednesday, 10 September.
São Paulo also hosted a Kendrick Lamar concert on the last day of the month, which pushed occupancy to 77.9%, and ADR and RevPAR to BRL824.33 and BRL641.89, respectively.
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Additional Performance Data
CoStar’s world-leading hotel performance sample comprises more than 90,000 properties and 11.8 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
News Media Contact
Karolina Capova
Senior Media Relations Specialist – STR
media@str.com
About CoStar Group
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.
CoStar Group’s websites attracted over 141 million average monthly unique visitors in the second quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.