LONDON—Business on the books has dropped roughly 25% in select Barcelona hotels since the announced cancellation of the Mobile World Congress, according to preliminary data from Forward STAR, STR’s future demand benchmarking solution.
The GSM Association announced the cancellation on 12 February amid global concern around the outbreak of coronavirus (COVID-19).
“These numbers provide a strong indication of the bookings impact for hotels in Barcelona,” said Steven Cote, STR’s Product Manager for Forward STAR. “Given that 100,000 delegates were expected to attend the Mobile World Congress, the effects will be significant for hoteliers in reaching their performance goals for not only this quarter, but the entire year.”
As of 10 February, the highest business-on-the-books day during the congress was set to be 25 February. However, on the day after the cancellation was announced, bookings dropped dramatically to 67%. The largest loss in forward demand thus far is 30% for the scheduled final day of the congress, where business on the books fell from 82% to 52%.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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