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STR: Central/South America hotel performance for 2020

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LONDON—The Central/South America hotel industry reported record lows in occupancy and revenue per available room (RevPAR), according to year-end 2020 data from STR.

US$ constant currency, 2020 vs. 2019

  • Occupancy: 30.0% (-48.7%)
  • Average daily rate (ADR): US$78.75 (-10.1%)
  • Revenue per available room (RevPAR): US$23.62 (-53.9%)

Local currency, 2020 vs. 2019


  • Occupancy: 25.5% (-57.2%)
  • ADR: COP255,835.94 (-5.1%)
  • RevPAR: COP65,171.63 (-59.4%)

The occupancy and RevPAR levels were the lowest for any year on record in STR’s Colombia database. April was the country’s low point for occupancy (6.0%), but steady improvement returned the country to 30.9% in December.


  • Occupancy: 26.3% (-56.0%)
  • ADR: US$76.29 (-17.8%)
  • RevPAR: US$20.09 (-63.9%)

The absolute occupancy and RevPAR levels were the lowest on record in Ecuador. June was the country’s lowest occupancy (8.3%) month, but levels returned to 30.0% by December.

Additional COVID-19 analysis
All of STR’s COVID-19 analysis, including press releases and webinar recordings, can be found here.

A note to editors
All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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