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STR: Central/South America hotel performance for September 2020

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LONDON—The Central/South America hotel industry reported slight performance improvement over the previous month but at overall low levels, according to September 2020 data from STR.

US$ constant currency, September 2020 (percentage change from September 2019)

  • Occupancy: 24.9% (-58.1%)
  • Average daily rate (ADR): US$58.94 (-26.7%)
  • Revenue per available room (RevPAR): US$14.67 (-69.3%)

The absolute occupancy and RevPAR levels were the highest in the region since March but still the lowest for any September in STR’s Central/South America database. ADR also came in lower than any other September on record in the CSA region.

Local currency, September 2020 (percentage change from September 2019)


  • Occupancy: 26.1% (-57.5%)
  • ADR: BRL243.11 (-17.1%)
  • RevPAR: BRL63.34 (-64.7%)

Across the board, Brazil’s KPIs reached their highest absolute level since March.


  • Occupancy: 13.0% (-79.3%)
  • ADR: COP202,815.26 (-23.0%)
  • RevPAR: COP26,291.91 (-84.0%)

Each of the three key performance metrics were the highest for any month in Colombia since March. Showing the magnitude of the pandemic impact, Colombia had reported five consecutive months of single-digit occupancy prior to September.

Additional COVID-19 analysis
All of STR’s COVID-19 analysis, including press releases and webinar recordings, can be found here.

A note to editors
All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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