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STR: Europe hotel performance for 2020

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LONDON—Europe’s hotel industry reported all-time lows in occupancy and revenue per available room (RevPAR), according to STR’s year-end 2020 data.

Euro constant currency, 2020 vs. 2019

  • Occupancy: 33.1% (-54.2%)
  • Average daily rate (ADR): EUR93.34 (-18.2%)
  • Revenue per available room (RevPAR): EUR30.86 (-62.5%)

Local currency, 2020 vs. 2019

United Kingdom

  • Occupancy: 40.5% (-47.7%)
  • ADR: GBP72.08 (-23.9%)
  • RevPAR: GBP29.17 (-60.2%)

The absolute occupancy and RevPAR levels were the lowest for any year on record in STR’s U.K. database. Amid continued COVID-19 lockdowns around the country, December performance was down from the prior month, and the country’s 26.1% occupancy level was its lowest since May.


  • Occupancy: 30.0% (-60.3%)
  • ADR: EUR93.06 (-24.1%)
  • RevPAR: EUR27.96 (-69.8%)

Each of the three key performance metrics were the lowest for any year on record in the Netherlands. Occupancy in the country fell to a low point in April (8.5%) but improved to as high as 44.2% in August thanks to domestic demand during the summer holidays. However, reflecting the impact of a new lockdown, December occupancy (14.2%) was the lowest for the country since May.

Europe webinar
For further information, watch our first Europe webinar of 2021, focused on how COVID-19 is impacting hotel performance in the region,

Additional COVID-19 analysis
All of STR’s COVID-19 analysis can be found here.

A note to editors
All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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