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STR: Europe hotel performance for February 2020

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LONDON—Europe’s hotel industry reported mostly negative results in the three key performance metrics during February 2020, according to data from STR.

Euro constant currency, February 2020 vs. February 2019

  • Occupancy: -1.8% to 63.6%
  • Average daily rate (ADR): +1.2% to EUR101.68
  • Revenue per available room (RevPAR): -0.6% to EUR64.68

February data had not yet shown the full COVID-19 impact on hotels across the continent. STR continues to monitor the situation and issue preliminary data press releases, such as one specific to London performance through 8 March. More information and analysis, including recent webinars, can be found here.

A note to editors
All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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