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STR: Europe hotel performance for October 2020

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LONDON—Reflecting the impact of a second lockdown, Europe’s hotel industry reported slight performance decreases from the prior month, according to October 2020 data from STR.

Euro constant currency, October 2020 (percentage change from October 2019)

  • Occupancy: 32.3% (-57.8%)
  • Average daily rate (ADR): EUR84.91 (-26.4%)
  • Revenue per available room (RevPAR): EUR27.39 (-69.0%)

Amid new COVID-19 lockdowns around the continent, each of the three key performance metrics were down from September, and the occupancy level was the lowest since June.

Local currency, October 2020 (percentage change from October 2019)

United Kingdom

  • Occupancy: 40.2% (-50.4%)
  • ADR: GBP65.86 (-31.3%)
  • RevPAR: GBP26.51 (-65.9%)

Each of the three key performance metrics fell to their lowest level since July.


  • Occupancy: 18.0% (-77.7%)
  • ADR: EUR79.73 (-36.9%)
  • RevPAR: EUR14.36 (-85.9%)

Occupancy fell to its lowest level since May, while ADR came in lower than any month since April.

Additional COVID-19 analysis
A deep dive into Europe hotel performance can be found here. All of STR’s COVID-19 analysis can be found here.

A note to editors
All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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