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STR: U.S. hotel performance for December 2019

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HENDERSONVILLE, Tennessee—The U.S. hotel industry reported positive results in the three key performance metrics during December 2019, according to data from STR.

In a year-over-year comparison with December 2018, the industry posted the following:

  • Occupancy: +0.6% to 54.4%
  • Average daily rate (ADR): +2.0% to US$126.84
  • Revenue per available room (RevPAR): +2.6% to US$69.00

“The year went out with a bang, so to speak, as December’s RevPAR increase matched February for the highest of 2019,” said Jan Freitag, STR’s senior VP of lodging insights. “The ADR increase of 2.0% was the highest rate of change in the past 14 months, and occupancy increased 0.6%, driven up by healthy room demand growth of 2.8%. Part of the outperformance can be attributed to the group segment with increases of 6.6% and 4.2% in occupancy and ADR, respectively.

“The overall performance provided a bit of a lift to the total-year numbers but not a significant change overall. Each of the key performance metrics are at an all-time high, but we're not forecasting much of a shift away from an environment of slow to no growth that has developed over the last year-plus.”

Among the Top 25 Markets, Chicago, Illinois, recorded the highest rise in occupancy (+7.3% to 56.6%), the only double-digit lift in ADR (+10.4% to US$122.48) and the largest spike in RevPAR (+18.4% to US$69.30).

Phoenix, Arizona, saw the second-largest jumps in occupancy (+6.1% to 63.4%) and RevPAR (+13.0% to US$74.14).

San Francisco/San Mateo, California, posted the second-largest lift in ADR (+7.0% to US$204.62) and the only other double-digit rise in RevPAR (+10.0% to US$147.89).

Overall, 20 of the Top 25 Markets recorded a RevPAR increase.

San Diego, California, reported the steepest decline in each of the three key performance metrics: occupancy (-6.3% to 62.7%), ADR (-5.4% to US$135.50) and RevPAR (-11.4% to US$85.01).

Nashville, Tennessee, registered the second-largest drops in occupancy (-2.3% to 57.4%) and RevPAR (-3.3% to US$74.28).  

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

Additional Performance Data
STR’s world-leading hotel performance sample comprises 67,000 hotels and 9.0 million hotel rooms around the globe. Please refer to the contacts listed below for additional data requests.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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