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STR: U.S. hotel performance for January 2021

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HENDERSONVILLE, Tennessee—The U.S. hotel industry showed higher performance levels from the prior month, according to January 2021 data from STR.

January 2021 (percentage change from January 2020):

  • Occupancy: 39.3% (-28.3%)
  • Average daily rate (ADR): US$90.79 (-27.8%)
  • Revenue per available room (RevPAR): US$35.72 (-48.2%)

Occupancy and RevPAR were up from December but remained closer to the earlier months of the pandemic. ADR was down slightly from the previous month.

Among the Top 25 Markets, Oahu Island, Hawaii, reported the lowest January occupancy level (23.6%), which represented a 72.9% decrease in year-over-year comparisons.

Miami, Florida, reported the highest occupancy level (54.5%), which was down 32.3% year over year. The market also showed the highest ADR (US$195.08), which represented a 25.5% decline year over year. The next highest occupancy levels were seen in Tampa, Florida (54.2%), and Phoenix, Arizona (49.3%).

In addition to Miami, six other markets posted ADR above US$100.

Overall, the Top 25 Markets showed lower occupancy but higher ADR than all other markets.

All of STR’s COVID-19 analysis can be found here.

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 hotels and 9.1 million hotel rooms around the globe. Please refer to the contacts listed below for additional data requests.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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