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STR: U.S. hotel performance for July 2020

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HENDERSONVILLE, Tennessee—The U.S. hotel industry showed slightly higher performance from the month prior, but at overall low levels during July 2020, according to data from STR.

In a year-over-year comparison with July 2019, the industry recorded the following:

  • Occupancy: -36.1% to 47.0%
  • Average daily rate (ADR): -24.8% to US$101.76
  • Revenue per available room (RevPAR): -52.0% to US$47.84

The absolute occupancy level was the lowest for any June on record in the U.S., but all three key performance metrics were up from June levels. August weekly data shows occupancy just below 50% due to a slow and steady rise in demand that has slowed.

Among the Top 25 Markets, Oahu Island, Hawaii, experienced the steepest drop in occupancy (-73.5% to 23.3%) and the largest decrease in RevPAR (-82.8% to US$39.69).

Seattle, Washington, posted the steepest decline in ADR (-49.8% to US$95.76).

All of STR’s COVID-19 analysis can be found here.

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 hotels and 9.1 million hotel rooms around the globe. Please refer to the contacts listed below for additional data requests.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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