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STR: U.S. hotel performance for March 2020

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HENDERSONVILLE, Tennessee—In its first month with a visible impact from the COVID-19 pandemic, the U.S. hotel industry reported double-digit declines in the three key performance metrics during March 2020, according to data from STR.

In a year-over-year comparison with March 2019, the industry posted the following:

  • Occupancy: -42.3% to 39.4%
  • Average daily rate (ADR): -16.5% to US$110.66
  • Revenue per available room (RevPAR): -51.9% to US$43.54

Among the Top 25 Markets, San Francisco/San Mateo, California, experienced the steepest drop in occupancy (-62.2% to 30.2%), which resulted in the largest decrease in RevPAR (-72.3% to US$55.42). The market also posted one of the largest declines in ADR (-26.6% to US$183.68).

New Orleans, Louisiana, matched for the other steepest decrease in ADR (-26.6% to US$134.98).

STR continues to monitor the COVID-19 impact on global hotel performance. Weekly U.S. press releases, including the most recent for 5-11 April, can be found here along with full analysis pieces and webinars.

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 hotels and 9.1 million hotel rooms around the globe. Please refer to the contacts listed below for additional data requests.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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