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STR: U.S. hotel performance for November 2020

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HENDERSONVILLE, Tennessee—The U.S. hotel industry showed lower performance from the month prior, according to November 2020 data from STR.

November 2020 (percentage change from November 2019):

  • Occupancy: 40.3% (-34.5%)
  • Average daily rate (ADR): US$90.92 (-27.7%)
  • Revenue per available room (RevPAR): US$36.67 (-52.6%)

Each of the three key performance metrics declined from the previous month.

Among the Top 25 Markets, Oahu Island, Hawaii, reported the lowest November occupancy level (22.6%), which represented a 72.4% decline in year-over-year comparisons. The market showed the highest ADR ($167.49), however, which was down 26.7%.

Phoenix, Arizona, reported the highest occupancy level (49.6%), which was down 31.3% year over year. The next highest occupancy levels were seen in Tampa/St. Petersburg, Florida (48.8%), and Atlanta, Georgia (46.5%).

In addition to Oahu Island, eight other markets posted ADR above US$100.

Overall, the Top 25 Markets showed lower occupancy but higher ADR than all other markets.

All of STR’s COVID-19 analysis can be found here.

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 hotels and 9.1 million hotel rooms around the globe. Please refer to the contacts listed below for additional data requests.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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