Consumer Research

Get to know your customers better by accessing industry-leading analysis tools and techniques.

Customized Market Research Study

Customized Market Research Study

Custom data collection and analysis, tailored to your market research requirements.
Audience Development Segmentation

Audience Development and Segmentation

Understand your specific audiences and their behavior through our custom segmentation models.
Consumer Travel Insights

Consumer Travel Insights: The Traveler Journey

Understand the key factors shaping the behavior and sentiment of global travelers.
Focus Groups & Qualitative

Focus Groups & Qualitative Solutions

Understand the behavior and attitudes of tourists in your target markets.
Consumer Satisfaction Surveys

Consumer Satisfaction Surveys

Gain feedback directly from the customer and understand levels of satisfaction.
Consumer Research & Opinion Polling

Consumer Research & Opinion Polling

Understand tendencies and sentiments of relevant consumers.
Traveler Panel

Traveler Panel

Access insights from a community of engaged global travelers and understand their views and behavior.
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Business Research

Detailed tourism performance reports with sentiments straight from your customer base.

Business Confidence Monitors

Business Confidence Monitors

Track and understand the level of business confidence in your market.
Visitor Attraction Performance Monitoring

Visitor Attraction Performance Monitoring

Understand visitor attraction performance and sentiment in your markets.
Accommodation Occupancy Surveys

Accommodation Occupancy Surveys

Measure occupancy for different forms of accommodation in your markets.
Customized Business Research Solutions

Customized Business Research Solutions

Customized solutions to gather industry feedback on tourism in your markets and sectors.
Market & Concept Testing

Market & Concept Testing

Understand the possible reception of a new product or development among your desired audiences.
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Destination & Market Insights

Gauge how competing markets match up over time with benchmarking insights based on location.

Hotel Destination Report

Hotel Destination Report

Measure performance by benchmarking your market against rival destinations.
Events Database

Events Database

Your guide to major U.S. events and their effect on local hotel performance data.
School Break Report

School Break Report

Anticipate future leisure demand with this comprehensive guide to U.S. school breaks.
Destination Map

DestinationMAP

Insights into meeting planners’ perceptions and preferences of North American meeting destinations.
Destination Compression

Compression

Gauge the impact of events, group bookings and transient business on your destination’s hotel revenue.
Event Impact Analysis

Event Impact Analysis

Measure the impact of specific events on hotels in your market.
Research & Insights Consulting

Research & Insights Consulting

Expert analysis and insights tailored to your specific destination research requirements.
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