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Research

Our flexible and fully customizable research solutions provide a detailed look into consumer and business behavior across the globe.
Click here to view some of our previous case studies or contact us to discuss your research needs.
 

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Consumer Research

Get to know your customers better by accessing industry-leading analysis tools and techniques.

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Customized Market Research Study

Customized Market Research Study

Custom data collection and analysis, tailored to your market research requirements.
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Audience Development Segmentation

Audience Development and Segmentation

Understand your specific audiences and their behavior through our custom segmentation models.
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Consumer Travel Insights

Consumer Travel Insights: The Traveler Journey

Understand the key factors shaping the behavior and sentiment of global travelers.
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Focus Groups & Qualitative

Focus Groups & Qualitative Solutions

Understand the behavior and attitudes of tourists in your target markets.
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Consumer Satisfaction Surveys

Consumer Satisfaction Surveys

Gain feedback directly from the customer and understand levels of satisfaction.
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Consumer Research & Opinion Polling

Consumer Research & Opinion Polling

Understand tendencies and sentiments of relevant consumers.
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Traveler Panel

Traveler Panel

Access insights from a community of engaged global travelers and understand their views and behavior.
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Business Research

Detailed tourism performance reports with sentiments straight from your customer base.

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Business Confidence Monitors

Business Confidence Monitors

Track and understand the level of business confidence in your market.
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Visitor Attraction Performance Monitoring

Visitor Attraction Performance Monitoring

Understand visitor attraction performance and sentiment in your markets.
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Accommodation Occupancy Surveys

Accommodation Occupancy Surveys

Measure occupancy for different forms of accommodation in your markets.
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Customized Business Research Solutions

Customized Business Research Solutions

Customized solutions to gather industry feedback on tourism in your markets and sectors.
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Market & Concept Testing

Market & Concept Testing

Understand the possible reception of a new product or development among your desired audiences.
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Destination & Market Insights

Gauge how competing markets match up over time with benchmarking insights based on location.

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Hotel Destination Report

Hotel Destination Report

Measure performance by benchmarking your market against rival destinations.
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School Break Report

School Break Report - 2020-2021

Anticipate future leisure demand with this comprehensive guide to U.S. school breaks.
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Destination Map

DestinationMAP

Insights into meeting planners’ perceptions and preferences of North American meeting destinations.
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Destination Compression

Compression

Gauge the impact of events, group bookings and transient business on your destination’s hotel revenue.
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Event Impact Analysis

Event Impact Analysis

Measure the impact of specific events on hotels in your market.
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Research & Insights Consulting

Research & Insights Consulting

Expert analysis and insights tailored to your specific destination research requirements.
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Who is STR

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