What data does STR collect from hotels?
We collect rooms available, rooms sold and net room revenue on a monthly, weekly and daily basis. We also collect data broken down by source of business (transient, group and contract) and source of revenue (room, F&B and other). On an annual basis, we process pr...
What happens if a hotel in my Comp Set does not participate?
If a hotel in your comp set fails to report data, we estimate their performance at the average of the reporting hotels in the Comp Set. If a hotel closes, its data is not estimated in your comp set numbers. If a closing reduces your Comp Set hotel count to les...
How can I automatically deliver my data to STR?
Data can be sent via e-mail, SFTP or API.
What is a Competitive Set (Comp Set)?
A Comp Set is a group of hotels that compete with your property for business and is selected with the purpose of benchmarking your performance against the competition. Read more here.
How are percent changes calculated?
Hotel and comp set performance changes are measured against the same period last year. The percent change is calculated using the following formula: (This Year-Last Year) / Last Year. If a percent change column in blank this means that current and/or historical da...
(M) Is anything changing with data access or performance confidentiality?
Your proprietary performance data is still protected by our industry-leading confidentiality guidelines. As initiated with the initial launch of Benchmark last year, access to our data is no longer defined by distribution lists. Access is now managed through licenses...
(L) Will anything change with Competitive Sets?
Yes, management of Comp Sets looks different and includes dynamic, self-service functionality that eliminates the need to work through STR’s Client Services team. You control access via permissions for which users can edit and create Comp Sets. Updated search functio...